Today’s guest is an impressive entrepreneur who single-handedly turned his collection of 40 golf drivers and love of the game into a multi-million dollar business in just a few years. After the perfect storm of being fired from his day job while his wife was pregnant, he’s now gone on to sell $15 million in product and launched a second company helping others do the same.

Please welcome Tyler “Sully” Sullivan.

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Mr. Tyler solely Sullivan. How are you doing? Thanks for jumping in. I’m doing good, beautiful day in Vermont. It’s about 45 degrees. So it’s not snowing today, so I’ll take it. Oh man. I can feel that. And I thought we were doing pretty good. I’m in Utah and I know exactly what you mean by that, but sounds like we are.

Um, how do you on the temperature? So now I feel extra special. I was funny. I just got back. Well before this whole corn team thing happened, I was in Utah skied. Um, Oh, it’s called the canyons now. Or, or if it was called out, we was out there for five days. It was, it was beautiful. Nice. So what was that like?

Late February, early March? Yeah, it was late last weekend or January into February. Got it. Yeah. Yeah. So good time. Well, I appreciate jumping on learning from others. I like to start with the usual two questions and question number one is what are you good at? And what are we gonna learn from me today?

Right now for the last eight years I’ve been focusing mostly on e-commerce, so selling more, more online. And then from that success, I also help others sell more online. Perfect. And the followup is what do you suck at? What do you not so good at? It’s a long list, but, uh, I own a golf company, so everyone thinks I’m really good at golf.

Um, I used to be good at golf, but I was in for two kids and two companies. So I’m not as good as everyone wants me to be. I’ll take it. Uh, yeah, I can appreciate the good thing. There’s there’s um, you know, speaking of skiing and snowboarding, that’s probably one thing that I would say I used to be all right at, but, uh, we haven’t been my wife and I haven’t been since she was pregnant with our first kid and he’s now nine.

So I feel like I gotta get out there. It’s time. Yeah, well, speaking of golf, um, so you got a pretty cool backstory about bringing this product to market. Why don’t you explain to our listeners what your product is? And then let’s just jump into the journey of how it came to life. Sure. Yeah. So I was an accidental entrepreneur.

I had no vision for the life I’m living now. Um, but 2012, I was trying to get peed in this niche sport called world long drive, which is 10, essentially homerun Derby of golf. Um, and I was okay. I mean, I hit a couple drives and competition, like 360 yards. I want a couple like local qualifiers. And I thought I was going to become famous by hitting the golf ball farther than anyone.

And through this weird journey of me trying to hit the ball, as far as I could, I ended up breaking a lot of golf clubs and I just wanted to make my own, um, I actually ended up not being a very good cause the guys in competitions would hit it 50 yards farther than me after I got past the local level.

Um, And then from there, it just kind of turned into me, documenting my journey of design in a golf driver. And I just documented it. This is way back when Facebook’s reach was mostly organic. You know, we, I had like a thousand followers and it was a real thousand people would see it. And I just documented like, Hey, I’m designing a golf club, this one I’m thinking.

And like, I just did it cause I loved it. You know? And then. I was, it really was timing and passion. And I did a lot of the wrong things for a long time. But now since then, for the last like four years, I’ve been, we do like four to 6 million a year, typically 5 million a year with one employee. Um, and now I have another company I started from that success where we actually help other brands with their emails.

So now I’m running two companies working less than I was before, but it all started with my weird. Obsession with hitting a golf ball, as far as I, could you have any, any designer engineering background when you decided I’m going to see if I can design a golf club? No, I, well, so I started like assembling clubs with other components from small brands, like really niche, you know, really small companies.

And I had a couple of issues with like back orders. I had a couple of clubs break on me. I just was like, I want to design my own brand. And I called up a buddy from. College. Like this was like 10 years before that we went to college together at the university of Vermont. He was a frat brother of mine. We lived together and I was just like, we were just, you know, the S and on the phone, it’s like, Hey man, you know, I sold a cup of clubs on the internet.

Uh, I kind of want to make my own club. He goes, you’re not that smart. I go, yeah, you’re right. He goes, well, why don’t you call UVM? Which is like eight minutes from my house. See if they’ll design it for you. Cause he had an engineering school. I said, I’ll try it. Why not a university of Vermont? That’s the biggest college of Vermont, which means it’s really small, but it’s a great school.

 

I had a, and that’s why I live in Vermont because it was such a good experience. But so I ended up working with four senior students and the faculty, you have a program you can apply for every year. Um, and we designed. The first product I ever made, which was the dual cavity grenade golf driver. And, uh, I took kind of a big risk and I just went for it.

I took their design, found a manufacturer cached on my 401k and just made a bunch of them. And, um, I luckily sold them and, and I was also fortunate. The product was really good. Um, And that’s kinda how it started way back in the day now it’s, it’s more 55 times from, or a hundred times since it started, but it was a passion project through and through.

You know, I have a lot of appreciation for that because that’s a topic that we we’ve kind of touched on a couple of times in the showers I speak on other shows is how I think it’s really important that entrepreneurs not necessarily. Lock themselves into a path. And it sounds like you’ve kind of explored and said, okay, is this the path I want to pursue further?

And just kind of identified what you like and don’t like, um, without fully committing. And then that allowed you to fully commit when you felt like it made sense. Well, I was kind of forced to fully commit. So I, it was, this is kind of a good segue into that. I mean, I was, I had a full time job. Making decent money as a sales director for a local company and bomb tech side hustle, it was, it was doing okay.

I was in like 14 grand right month. But with an inventory based business, I mean, because you have cashflow and you know, it’s not, it’s not doesn’t sound that cool. Um, or sounds cool than is. At that time when it was just a side house in light, my wife just became pregnant and I got fired from my day job.

So, and it was the week before Thanksgiving. I mean, there was like, it was, it was just like this. How could all this happen at once pregnant week before Thanksgiving got fired and she was super supportive, like I was home first before her, the first time ever. She’s like, what are you doing home? I was like, well, I got fired.

She was for us, but she was like, are you going to take bomb tech to the next level or what? Um, and supported me. And that was honestly, probably the hardest year and a half of my life. Cause we, I worked 20 hours a day with a newborn seven days week. I used to assemble the clothes by hand. I mean, I did everything wrong.

So I did, I, I was. What’s the word I was obsessed. Like I wasn’t hitting the ball. I was obsessed with doing everything myself and I really choke hold the company and did too much myself. And it took me. A good year and a half to like scale. And then it took me time to let go. But now I work on like high level stuff and I do nothing day to day, but I work high level on BombTech, you know, and stuff.

I still enjoy it, but it’s, it’s like high level four hours a week. Um, and I definitely sometimes work more than that, but I’m not from a computer punching in my keys. Like I used to be, you know what I mean? Yeah. What was the moment that you realized you should back out of that? So you said you were kind of bottleneck and things for awhile.

Was there like a definitive moment where you went like, yeah. Oh yeah, there was, there was like three or four epiphanies I had that were life-changing. Um, the first one was being fired. The second one was the sheer volume of orders where I physically could not work any faster or harder. To, to keep up. So he was like, I literally just one day, like had to delete all my emails.

Cause I like 20,000 emails. I couldn’t reply to like, it was just like, it just, it bubbled over and I outsourced the assembly. Then I started hiring people and then the real big epiphany number two was. Um, when I reduced complexity, so I, we had a custom golf clubs, so we’d have all these options. So like, we need to order something from us.

It’d be six different drop-downs on the product page. And I just said, why don’t we try. No options with one of our products that we’re going to launch. And I was like, no, one’s going to want it. It’s going to be too simple. So I came from custom, the background, doing everything unique, and that product did better than any Proctor ever launched for.

So that was like, okay, let’s make it simpler. And then that would became a cadence for like simple, but a business simplify my life, simplify the products. And then the third one was. I have another kid. Um, who’s now three and a half. And before I had her, I said, I need to take some time off. So I set the business up so I could take six weeks off before she was born.

Which before you would never, that would be, I wouldn’t take a minute off. I was always thinking about it. So I took six weeks off before I had her at what, what do you think happened to sales in those six weeks? They went up cause you got out of the way. No, and that was my, that was another big epiphany. I was like, wow, what am I actually doing?

Going to the office. We had sitting in front of the computer, moving widgets around on the website, changing call, like just doing stuff to feel busy, micromanaging the shit out of it. And um, now I’ve like, since then, you know, I had like six employees, a dedicated office. I have one employee. Uh, everyone works remote.

He works remote and then outsource the experts. Um, and I w so I’m making the most one I’ve had, but I’m working the least. So my hourly pay, if you want to equate that, it’s the highest it’s ever been, but it’s taken me years and years of doing things wrong and having like a Tiffany’s, you know, like as I go through it, because people were telling me certain things, but if you haven’t been.

Had a life man or something that really makes you change. It’s hard to take someone’s advice. So that’s been a thing for me, like, cause we work with other brands too, and some of us aren’t ready to hear it or they don’t really need to change. They probably won’t. Yeah. Yeah. You have to, there’s a lot of things you have to go through.

I think just in entrepreneurship in general, that, you know, in the back of your mind, uh, I need to do this or not do that, but you just do, like you said, you know, you just. Stay busy to stay busy sometimes. Um, and the kind of on the same concept of simple or product selling better. I see that. Yeah. In so many iterations, not only in products, but you know, in my area of design and SEO, where, um, clients come in and, and they’re like, add more, add more, add more, make sense last year, do this other thing.

But I’ve seen the most beautiful, you know, I won’t even say over complicated websites, maybe there. Still very nice and aesthetically pleasing, but they’re not simple. And those simple ones just outperform them nine times out of 10. Totally now BombTech golf. So that’s the company. You start getting these products and you’ve sold millions.

And then w and we’re starting to talk about how you then scale that boat. What about like right in the middle before that, how did you get to building a product out of passion to then selling millions? What, uh, what, what was the fuel behind the fire to get it in that middle ground to actually start scaling?

It was just the fact that I had tasted it. Like, so when I first let me step back a little, even further in time. But like when I was, this was a real moment where I was like, I just need to do more of this. I was on a boat. It wasn’t a nice boat. I got it for five grand. It wasn’t bad. I mean, it was a 20 foot open, like a Bayliner type boat.

Um, and it was on the, on the Lake, in Vermont with my wife at the time. And I had an email coming in. And it was a sale for a golf drive for $268. I said, Oh my God, I just made money on a boat in the middle of a Lake. Not doing anything, not in front of a computer, not working for someone else. And that was like, The biggest adrenaline rush.

Like I was just fueled by that feeling. And it was like that, that, like, I can do this that really pushed me through all the bullshit, like the year and a half, two years it took to like, there’s are actually longer than to get momentum. And really, like, I was definitely, I stumbled upon success in some capacity.

So like, Like Facebook was good to me. Like I started selling on Facebook and I just, when I saw that working, I just really poured my energy into it. And I, I, I took it from a no expectations. Standpoint and just literally documented what I was doing and it was open and transparent. And that was my key.

Like, yeah. When I started putting myself on video and asking questions, I needed to know to make the business better, people felt like they were buying from me, not just some faceless brand. And I was polluted by like, I just loved the product. I was passionate about it. It was already doing it. So I like, I remember this is one of those moments again, where I was shocked and I just said, let me do more.

I made a video in my backyard. When my kid was taking a nap, I’m like, I got to go shoot a video, Facebook just launched video. I want to make this cool video. Um, and it was me like, Hey, I’m solely, I’m the owner of bomb tech. I’m gonna hit this club. 15 second video. I hit it into a net. It rips a hole in the net.

It sounds like a gun goes off and I go, does your driver sound like this? Boosted it for 300 bucks. That video got 300,000 views, 10,000 comments. And I just, literally, all I did was I was so in shock. Then I got 10,000 fuel comment that I commented on every comment until my thumbs were bleeding. So I had a Blackberry at the time, wasn’t even a touch screen.

And it was like that engagement. I was like, again, among these things where I was like, Oh, this is cool me. I don’t even really know what that’s going to mean for the business, but I’m going to talk to him if you were just commenting. I was just commenting back. So I literally just started engaging to have conversations at scale.

That when I launched the product or like ran an ad and it just allowed things to work better. And then I really to take it to boil this all down. I started running Facebook ads really poorly. Um, but the, it was engaging enough content that was so cheap that I was able to go from. Like I went to like 400 K to 1.2 million to 4.2 million to 6 million.

So I had, because we were able to use, uh, Facebook and good content and engage with it and just scale it up. But the first couple of years was a grind to figure out what to even do because Facebook ads didn’t even exist when I started. And those numbers you’re talking about. Those are gross sales volume, not like views, right?

That’s total revenue. Yep. What the company does. Yeah. That’s still how I leapfrogged was through scaling with paid traffic after we had like a base of customers emails and just that whole thing going then we were able to scale it up. Yeah. You know, it’s an interesting thing that I’m actually super passionate about and talk a lot about, especially even now during like this whole coronavirus thing, and you actually used a term identical to what I use about buying, not buying for faceless companies and a 100% agree.

With your approach. Uh, people, you know, people want to buy, but they want to buy from people they trust. And like you said, not the faceless companies. And I think that’s even more applicable now because people are being more selective. They have more attention and time, more time to give their attention to something.

And then they also have more reason because of the sensitivity of the world to be more cautious with their trust. And I think that same concept still is super valuable nowadays. It was one of those things where I didn’t expect it expect me to become part of the brand. I just was the only guy and was passionate about it and just said, well, I’m going to put myself out there.

I didn’t even say, like, I want to put myself out there. I just started doing it. Cause I saw little bit of traction. So like I think my one skill set, not that I have that many, but it’s like if I see something that works and have, or feel traction. I just tend to do more of that. Like, it’s that simple. If I have an email that does well, we’ll do more of that.

If we have an ad that does well, we’ll do more of that. If there’s a piece of content that crushes, so I may not. I’m not one to overcomplicate or over plan. It’s more of like now, I mean, now it’s so much different, but as I was growing and growing and dealing with stuff, I knew stuff that didn’t work. And then there was stuff I saw that had traction and just try to do more of those activities, you know?

Yeah. Yeah. And then just a point of clarification for the listeners. So when you say you get on Facebook and drive sales, that was the engagement, then drove them ultimately to make the transaction on your website, right? Yeah. So early on. I just was obsessed and we still do this, but probably not as well as I used to do it is I treat BombTech and our other business as two way, like two way communication are two way platforms.

Like really my whole goal is can I have conversations with real conversations with people at scale, if I can do that with email, with SMS and with ads and social. Then I will. You’ll you’ll be good for life, really. So like, I try to change my goal from selling to having conversations and then selling just kind of happens from that.

Yeah. Yeah. Now let me go back a little bit. When, when your wife said, you know, are you going to take BombTech to the next level? Did she say that out of desperation or because she believed in it, I don’t really know where she was coming from, but she, at that point in life, Believed in me enough, for some reason that I could do it.

I had nothing previous to that. It wasn’t a entrepreneur before that I didn’t have a track record. I’m just until totally transfer. I didn’t have a track record for launching brands. And she was like, well, what are you going to do? You’re going to crush her with this or what? So she saw something in it.

It’s funny. She used to make fun of her web about a year before that. And they were all at their, at her job. We would make fun of it. So just in general, are there something specifically? Oh, well I used to have a cartoon character on like first website of a guy flexing with huge muscles breaking a golf club and that website sold zero drivers.

Um, so they would rip on it as they should 100%. I agree. But yeah, so for whatever reason she supported me, um, Even though money was so tight and terrible. And I had debt and, you know, I took out loans. My dad gave me a loan and she supported me and somehow thought or knew it was gonna work out. So I appreciate her believing in me.

Cause I didn’t, I was just doing, you know, I didn’t have, I just kept going, like there was no option because there really wasn’t. Yeah. Now what earlier you said you’re living the life, the life you’re living now is, you know, uh, accidental entrepreneurship and, and kind of the way that you said it, it, it sounded like there was noticeable befores and afters to, you know, your lifestyle or your.

Your financial stability or whatever it is, obviously you’ve increased sales, but it just, the way you said that, it sounds like there’s, you know, something really obvious that you can define the way you used to be versus now is, is there things beyond the, the financial stability that was behind that comment?

Which piece to clarify, just you saying that, you know, you’re an accidental, you said you’re an accidental entrepreneur and you wouldn’t have imagined the life you have now. So is that strictly, just from a financial standpoint or yeah, financially much better off, you know, we’re debt, free businesses are crushing it.

I couldn’t, I could never imagine that, but my, I think I had a mind shift multiple of them that. Allowed me to be, to not work myself into a greater, so like having kids sounds like you have at least one, um, having two kids was a big personal life change that allowed me to be like, well, what’s the point of working?

So like now what I’ve done, I used to work 20 hours a day, literally seven days a week, assembling clubs, shipping clubs, packing the clubs, do an email, doing social, doing like doing everything. And then through my life experience, I said, well, what, what I want the business to run and operate without me. So I set it up now to essentially be a business that works for me versus me working for it.

So now when I work like today, for example, what time is it? Two 55 nephew. My first thing I’ve done for work today was that to two 30, jumped on with you. I was with my kids all day today. And there’s moments in that. Like, I really have this inner urgency. Like I need to do something, try to quiet that down and say, okay, I have this built in lots of always be working and to be getting better, but 95% of that feeling, um, that doesn’t have a big result.

So I only try to work on. Big impactful things that will actually move the needle. And those never have come sit in front of me, Peter. So my life before is working all the time from a computer, doing all the wrong things. So now working on high level things that move them is in a much bigger way and working a lot less.

So it’s, it’s just. Financially better life is better. I was able to watch another company and run that and not be successful, which I could never even imagine with how much I was working before owning two companies and working less. Like, how does that make sense? You know, so it’s. Everything is better, but it took me years of doing it, the stuff to learn.

You have to do that and also do it a lot of the wrong stuff to know. Well, maybe I don’t need to do that. Let me see what I need to do. And that’s probably the hardest thing I think for entrepreneurs too, is like, it’s good. You feel good when you’re doing busy work makes you feel like you’re doing something productive, but a lot of times you’re just doing BS busy work.

But it’s not moving the needle. You know what I mean? Yeah. But that’s, that’s kind of a good transition to the next thing I was going to ask you about. Cause you mentioned accidental entrepreneur. And so sounds like before he didn’t have the mindset of, um, you know, I’m going to go down the entrepreneur path some point in my life.

And so having found that first success is that. Is that what birth, your second business is now you have this new understanding of entrepreneurship and confidence and, um, kinda like you said, that you wouldn’t have imagined that before. So as BombTech what birth, your confidence and being able to go do other things and, and that other thing being, I believe e-comm growers.

Yeah. So this is another interesting. Unexpected path. So we started been like, I was written up in a number of them articles, like big commerce, inc magazine entrepreneur, and people started reaching out to me like, Hey Soli, can you help me grow my eCommerce business? And at first I was like, absolutely not.

I was like, you didn’t want to put in the time or you didn’t, you didn’t think he could do it it’s time. And I do think it could truly help them. So I was like, I was like, for me, I had hired and fired so many agencies that had driven no results. And I, at first I was like, no. And then they just kept on hitting me up, like, Hey, can you help me?

Your story’s awesome. And I said, Okay, let me see what I can do, actually help someone. Right. And my first employee at BombTech who’s the most unique individual in the world is now my partner in econ growers. He was the one running all my email at BombTech and still does he’s a Klayvio expert. So he runs and sends all my emails and my text messages to our audience.

And he, I mean, he was working literally 80 hours a week. And I was paying them, you know, a regular salary and he just would not stop working, had all these different ideas. And he was like, Hey, uh, all these people reaching out. Do you mind if I try to help them? And all I wanted for him in life was to succeed and make more money than I could pay him.

So I said, listen, if you want to help them out, uh, go, go ahead on a side hustle and let me know what the results are. So he went out. He closed three clients, which first I was shocked with, um, like really quickly go talk to me in two months and two months. Yeah. They all had went from like 10 or 15% of their revenue from email to 40 to 50%.

And I was like, Whoa, that’s like, it’s so tangible, measurable to show that result. Well, what are you going to do? And he’s like, well, I’m gonna try and get more clients. I said, well, why don’t we partner up, um, with this business? And I’ll have, you know, my approach to it. Like as an eCommerce owner, what I know what, like coming from my angle and you can come from your angle as the expert, and let’s just see what we can do with it.

And now. That has grown so fast, but he runs all the fulfillment in terms of getting the work done. You manage our three employees and really, I just help on high level strategy and really have a third party perspective. It’s like, he’ll come to me. We have a call and he tells you what’s going on in the business.

I literally break it down and say, why do we do that? Uh, can we do it more efficiently? And what it’s allowed us to do is run a business that’s so lean and so profitable in a space that’s usually so bloated, like most agencies, number one, don’t drive a lot of results. Number two, um, are really bloated and have a lot of overhead.

I said, well, if I get involved, I’ll help you reduce that and ask you more efficient. So we’re running like 85% to 90% net on that. And we’re getting crazy results. You’ve got about 20 clients right now, and that has been so exciting because it’s everything I’ve done on my own brand. And now we have an offer that is transformative and exciting.

Um, so the clients we brought on, it’s only been our business around almost two years. Most clients have been around since we started. So the retention is just insane, which is, which is cool. So it’s a I’m hands-off, but it’s really fun to be involved in that. So what, what does e-commerce econ growers actually do?

So are you doing different types of ads for them or is it primarily super niche? So all we do is one thing because we do it better than anyone. So we help econ brands that are doing at least a million dollars a year. We helped them run their Klaviyo, email marketing. So email campaigns, email automations, um, how you send the copy, you send the followups and now we do text messages.

So any outbound messaging. With email tax, we will manage for companies and bottom line, we drive more revenue from your list all day, guaranteed. So we don’t mess with that. We don’t mess with SEO. Um, we don’t mess with website design and the only reason we do one thing, it’s because it’s, so for us, it’s so measurable and that’s the reason I backed him because he doesn’t for me, you know what I mean?

And then he was like, It’s so tangible. And like, for me, I’m such a simple guy. Then I was like, alright, if we can have them spend X and get Y with our service and their ROI is really high, it’s something all support because we’re doing it for myself. So that’s really cool. And now I work with some really large brands, which is a whole different battle.

Um, but it’s, it’s really exciting to see the numbers even like, In current coronavirus environment, we’re seeing some stores scale, the numbers we’ve never seen before, so people are buying and I’m glad to be in this space. Yeah. What’s so what’s it like when people in business has come to work with you, is it based on a retainer or is it a percentage?

So we have a flat fee plus a percent of revenue we drive. I mean, really we’re so confident in what we do. That’s why we do the percentage of revenue. Because if you win, we win just makes more sense for everyone. Um, and we haven’t had any issues with that redo texts. Now that’s a new add on we’ve done.

And that’s been from, and again, this came from my own store. Like we started doing it for me. It was a new channel or new asset we could grow. And that’s really the thing. That’s. I think for me, it was another aha moment. Like Facebook ads are getting more expensive pre coronavirus, but, and I was like, well, what happens if Facebook ads just stopped working?

And so for Chris and I. Um, I said, well, I want to have a list that’s so engaged and so valuable of an asset that if Facebook’s just died, I could still survive and grow my business and still continue just based on my only asset, I own email. So that’s really the, the mind, mind shift, ad words, or the mindset we have with emails.

Like what’s the assets. You really own it for us right now. It’s your customer list, your subscriber list. And then your Textless. So for me, I came from a personal, like, I want to be, I have no fear of Facebook becoming nonprofitable, and I want to have an email list it’s so valuable. So our open rates are crazy high engagement, so high, so we can launch new products and still survive it somehow that ended because at some points everyone’s like, it’s going to stop.

And if it does, we’re going to be fine. But that was another, like, Thing I was trying to get over. So I was like always waiting for it to stop, you know, like when is this going to end? But now, um, Okay with, if it ended, I’d be like, alright, we’re cool. We have assets in place. We can launch new products. We could sell more and we could still thrive and exist without Facebook being our main traffic channel.

Yeah, I think it’s, um, I agree, a hundred percent, you know, you say, what can we work with that we own for you? It’s email for, you know, my clients, that’s our website. And I, I totally agree because, uh, I think Facebook is so big that some people are ignorant to the fact that at some point it may not go away entirely, but the assembly line of dollar in $2 out will break at some point.

And so you’re totally right. You have to own, you have to, you have to have a pillar. A chair on a lag on your chair that you own, you know, you need to own at least three out of those four, so you can stay up because at some point all those assets that you don’t own may not go away, but it’s definitely going to be impacted at one point or another.

Totally. It was just a. Thing I wanted to have for comfort. And it also helps you scale more like in these times where it’s still a dollar for five or dollar for three, it helps us scale a lot more like today, we just did an email for bomb tech, which is doing pretty well. Um, and it allows us to scale up at like we’ve done 45 cases so far today, uh, for an email.

And we can, what that means is now that we can even spend more on ads. And, and, and we could scale further. And again, we could scale as high as we want within a return ad spend to be as profitable as we want or scale as much as we want. So email’s not just like, I think a lot of people think email is dead.

Um, but it’s like, it just helps your ads. Like you will have looked at our ad account, my ad account, like, how was your return out? It’s been so hot. I’m like, well, it’s not because of my ads. What are you even mean? I’m like, well, it’s because our email and texts is actually lifting that number, making it look artificially high.

Like there was a day I did like a hundred, two K in a day and the return ad spend was like, 50 X. And it’s like, obviously that wasn’t from all that, that was 95% from email making that number look better than it was. You know what I mean? Yeah. Yeah. Well, so he is kind of a constant wrapping up. Um, I, I love your story of growing a business through living it.

Um, I’m a big advocate of your approach to, you know, transparency and having. Communication with your audience and building that trust. So I want to say thanks for it. Jump down, learning from others and give you the last few moments to put out contact information, or just share anything else you want to put out there.

Yeah. So anyone that wants to contact me or wants to buy some golf clubs, uh, BombTech golf.com. If you’re e-commerce brand looking to profit more with email e-com growers.com. If they want to email me direct Sally S U L L Y at e-com UCLM growers calm, also really active on LinkedIn under Tyler Sullivan.

Love to connect on LinkedIn. That’s been a really fun platform just to talk about eCommerce business. Life, you know, the whole thing, but I really appreciate the time. You bet. Tyler, Sally Sullivan, everybody. Thanks so much. Thank you.

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Tyler Sullivan: From Fired to $15 Million in Sales

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