Today’s guest is an award-winning, internationally recognized personal investing and wealth management expert. This former electrical engineer is on a mission to help 1 million moms take control of their financial future with her movement called Invest Diva. Please welcome Kiana Danial.
- 2.05.22 Who is Kiana Danial?
- 3.11.79 Invest Diva
- 15.37.72 Coaching Journey
- 23.50.68 Kiana’s Method of Value Investing
- 26.44.50 Website
Learn more about this guest:
Podcast Episode Transcripts:
Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.
Kiana Danial, welcome to Learning from Others. I appreciate the opportunity to chat. Hello, thanks for joining. Thank you so much for having me. So let’s give the listeners a little background. Um, you and I know each other. We had the pleasure meeting each other in Russell Brunson’s inner Circle. Um, so it’s been cool to see other people do amazing things, yourself included.
So for those that don’t know how amazing you are, can you tell us who Kiana Danial is and about Investa? I.
Yeah. Yeah. Talk about yourself. Who is Kiana Danial? All right, so that’s a very loaded question, but I guess out of all of my titles, I am the founder of the Investi movement. I am a. Seven time author. Now I’ve lost count really. But my mission is to help 1 million moms take control of their financial future and make their money work for them.
So with that, everything that I’m doing right now really is to achieve that goal. And among my other titles, I’m also a mom. Yeah. Well, um, I always think it’s funny when I’m asked, when I’m on the other side of the mic and get asked that question too, because it feels like there’s like the elevator pitch, right?
It’s like the, here’s the thing that you’re supposed to say. And so I’m glad that you put an emphasis on mom, and, and I’ve found myself lately starting backwards. I’ll, I’ll say, uh, I, I’m a father and a husband and this personal thing and that personal thing, and then here’s the business stuff. Uh, so investive, uh, you’re, you’re.
Motivation behind it, as you mentioned, is to help moms. So it, it’s, it’s a course right? Or it’s curriculum. Can you give us a review of this? Absolutely. So it’s a, uh, done by yourself course. Uh, it basically is an eight b course that gets people who have never invested before. People who think investing is some complicated thing.
They have to just trust their money with. Financial advisors or money managers taking this eight week course and become their own money manager. The goal of this and how I created it is as I was going through the trainings of becoming a financial advisor myself, I was like, these stuff, this stuff is actually pretty easy.
Like why do need people need a financial advisor, who, by the way it turns out, don’t have people’s best interests at heart when you can actually do a better job, only one hour per month. So I took all of these complicated financial information that Wall Street Bros are frankly gatekeeping and turned it into an eight week, easy to understand, clear.
Course that anybody, no matter what their background is, can apply and create a um, moneymaking portfolio for themselves. So let’s go back a little bit. It can give you some credibility. So people, um, I, I think, uh, as you touched on fi, a lot of, um, financial opportunities. I, I think it’s like default human nature to be like, oh, this, it can’t be that simple.
I have to complicate it. So, so the listeners understand that this Invest EMA movement isn’t a scam and you can give more context to it. Like tell them what you’ve been able to accomplish and what your background’s, ’cause you’ve lived, this is how you’ve created this. Yes. So I actually have an electrical engineering degree.
I got that from Japan. I didn’t know anything about money back then, but in 2008 I accidentally made some money in the crashing market and I’m like, wait a minute. What’s happening? What did I just do? Am I a genius? And then I was like, I need to go figure this out. And that’s when I went down the rabbit hole, became obsessed.
I actually came to America. I went to New York City, got a job for myself on Wall Street. With a brokerage, firm. Firm. And that is when I suddenly was exposed to all the opportunity as well as all of the, for lack of better term, making things intimidating so that people can’t live without you, kind of things.
So what I found out working at a brokerage firm on Wall Street was that they intentionally. Make these things complicated because if you understand how easy it actually is, they are gonna not have a job. So that kind of didn’t sit well with me and I started pitching ideas to my boss saying like, things, you know, as a young person would that eventually got me fired.
And then I kind of took things in my own hands and I was able to go from 500 bucks that I had left in my savings account when I got fired, to now managing an over $7 million portfolio only one hour per week. So that’s the key. ’cause most people think, oh my gosh, this is such a complicated thing. I should be day trading, I should be doing options, whatever.
I don’t teach that. I don’t do that. I do Warren Buffet style value investing, and I do it. Hmm. One hour per month, sometimes a week depending on, you know, how much time I have my, in my hands and how much, you know, interest I have in really following the markets. ’cause I don’t even watch the news or listen to the news.
I am on the news, but I don’t listen to it. And so, and I, I think my biggest credibility, if you will, is the number of students that we’ve been able to help. We’ve had over 50 financial advisors joining our power course. Hmm. Then through our training, finally being able to quit their jobs. ’cause if you think about it, if financial advisors are so good at investing, why do they still do a nine to five job?
Right. That’s a good point. But through our training, they quit and now they’re actually managing their own portfolio. So that is my biggest claim to fame. Yeah. What, uh, at what point did you, um, Have a, a, a personal desire to bring this knowledge. ’cause you, you talked about how you focus on helping women and moms.
Uh, and so what’s the tie there and what was the, the catalyst to say, this is the audience that I wanna help. I. Absolutely. So this has been a work in progress. Growing up, I was always the minority. I was born into a Jewish family in Iran, which is a Muslim country. And you know, being a minority in Iran as a woman wasn’t always the easiest.
And I went to study electrical engineering in Japan and I was again, the only woman, the only girl in my class for seven years. Then I came to Wall Street again. I was the only girl in the. Team, and that already was just like really annoying me. Like why am I always the only the minority? I was tired of being the minority.
Yeah. So the moment I got fired, to be honest with you, I was just interested in making quick bucks so that I can pay rent, but as yours went by, I came back to my origin and I started seeing how much money I’m making with so little time, and I started talking to people and I saw the pushback. Oh, I’m so busy.
Oh, I’m not good with numbers. Oh, I don’t have time. Oh, you know, I, I should delegate this to an expert. Which is true, you should delegate things to your to an expert. But money, in my opinion is not one of them because nobody’s going to care about your money as much as you do. And so over the years, this became more and more of a calling for me.
Once I finally made it out, I was able to pay rent and I was like, okay, I’m good. Now what do I do? You know, you get bored. And I’m like, I need to, this is the calling, this is the mission, and it’s just becoming stronger and stronger of a mission, and it just tied back my whole life to helping people not make the same mistakes.
In all the circumstances where you were the only woman, you’re a minority and you have this resistance, was, was there a a moment where you wanted to just chuck it all out the window and give up? Million, of course, a billion times. Oh my gosh. Like especially like in Japan and on Wall Street. And then also throughout my entrepreneurship journey.
The pushback that I was getting as an entrepreneur was even crazier because, I do things very differently and I am, my mission is to make finance fun and feminine. So I’m not your typical finance bro and a student a tie. I’m just like dancing and talk about finances, and that creates a lot of pushback and like, why would I listen to you?
Or if you weren’t pretty, you wouldn’t be like, all of these things that I get on social media sometimes get to me and used to get to me even more. Now I have the advantage of having all of the testimonials backing me up and my, my community backing me up. But at the beginning it was very hard because I was the only person that was a very lonely project that I was working on, and I doubted myself a lot.
Like I believed when people said, when my boss said, for example, on Wall Street that, oh, Kiana is never gonna be an analyst. I believed him. Mm-hmm. I mean, I’ve seen the type of, you know, you talk about things you get on social media and um, I think I even. Made a comment that kudos to you that, you know, I’m not nearly at the level of trolls and haters that you get, and it’s intolerable for me at this little kindergarten level.
Um, I don’t know how you put up with it, but probably like to, to your credit, like you said, it’s just the quantity of testimonials and the people that bring you the, the life changing stories that you get to see the evolution and the impact firsthand was, was there, um, I mean, it’s almost like. It, it’s a testimony in itself, the amount of haters and trolls you get.
And then you’ve actually, your ecosystem has birthed another ecosystem of people trying to, to live on your tel coats, to poach on the brand that you’ve built. And so, um, I guess congratulations on that level of success. Oh my gosh. But it’s, um, I mean, I imagine that it, it took a while before, um, It, it, it, it didn’t sting.
Like let’s bring a little bit of the personal element into this where it’s like, you know, we’re all human and I think the reason why I wanna touch on this is, is for the listeners that are going through these trials and they’re meeting resistance, but they feel they’re heading down the right path, at what point did you say, okay, maybe this still stings a little, but I don’t care.
I’m gonna still move forward. Okay. So I’ll be very careful with the word. I don’t care. Um, because sometimes they’re very brilliant. Sometimes the things that they say, the trolls, that does trigger. But what I’ve learned, so I have like a billion coaches, not a billion, but I have three coaches and I’ve come to learn.
There’s a little difference. Yeah, a little bit difference. But I’ve come to learn that every time I get impacted by the trolls and I get triggered is because I actually believe them. So it’s something that I have to work on myself. So it’s actually led into a lot of personal growth. So every time now that a troll, it ha they have to be very sophisticated to get to me at this point.
’cause I’ve been doing a lot of personal growth, but when they do at this point, I’m like, hmm, that was a trigger I wasn’t aware of. So what is going on within me? Why did I believe him? This time and then I have to go back to my coach and I’m like, alright, why did this trigger me? And we worked through and it actually leads to a lot more and more growth.
And the beauty of it is that now I can help other people who have imposter syndrome, uh, go through, navigate through similar things as well. But, um, I don’t think, I don’t care. I just think that I have been able to grow and not get triggered. I. Yeah, it, it’s, this topic is, is really relevant and personal to me as well going.
I feel like, um, I’m in my early forties now and I feel like each year I know less than I thought I did the year before. Um, or you just understand the magnitude of things that you don’t realize. And so I’ve been, uh, very intentional on going down this personal journey of, you know, um, what are things I care about and don’t care about, and, and to.
You nailed it with, um, whether it’s trolls or it doesn’t even have to be trolls. It’s just things in life that bother you when you go down that personal journey. It’s exactly that. What you said is you start to realize that there’s a story behind why that thing bothered you, and then it opens up, okay, well why?
And then what’s the, it’s usually something from your past and how the, how your brain has interpreted that and applied it to the current environment. And so it’s a really fascinating journey to be on. Um, so, um, I, I, I give you credit for going on that journey and then also using these little. Trolls and pokes, and prods to, to be intentional with it, right?
To explore and go, okay, what, what’s here and what’s the story behind it? Um, what, let’s talk about, you said you got, um, somewhere between three and a billion coaches. So what have you, how long have you had a coach? Uh, what, like how long ago was your first coach and then did you go through. A coach that didn’t work out, uh, uh, to help you find what you did need in, in a coach, like what’s your coaching journey and you know, why do you have multiples and what’s the value in them and what are you seeking to get out of having these coaching relationships?
Absolutely. So I wasn’t a believer of coaching back in the day. I was a big believer of saving of money and. Figuring it out myself ’cause I’m super smart. So, um, but that obviously didn’t turn out very well. It cost me about eight years of really getting to the place that I wanted to be. I did have a mentor who sometimes like give me things just because they believed in me, but my very first coach was actually Russell Brunson finally in 20, I wanna say 19, that, uh, that was for entrepreneurship.
Obviously I had coaches, I have mentors for investing. I didn’t actually hire them. These were people who saw what I was doing. They were actually genuinely nice people who were like, okay, she’s actually trying to achieve something. So like they would reach out to me on LinkedIn and say, Hey, like you’re doing this right or you’re doing that wrong.
Wrong. And like gave me that some feedback. Um, that was on the investing side. The biggest one would’ve been Guy Spire, who’s the one who took me from day trading and taught me value investing. Guy Spire is a bestselling author and he was mentored by Warren Buffet, but then the personal. Aspect of it, the entrepreneurship aspect, aspect of it.
It really started with Russell Brunson. I went to fall hiking live and I was like, what is happening? Who are these people? And I finally found my tribe. And then from there, I went from entrepreneurship coaches to personal growth coaches, and then I started focusing on my relationship with my husband and then becoming a bit better mom and love language.
So I have coaches in different aspects. I have a relationship coach, I have a personal, like life coach. I have an entrepreneurship coach at any given time and I sometimes rotate between them, um, and get new coaches. And has there ever been a coach that didn’t work out? I can’t think of it. Because, no, I can’t think of one.
I’ve always learned something and if it stopped working out, then I moved on to the next coach. ’cause I had outgrown. Yeah. Yeah. You got lucky. I think I remember you spoke at F H L, was it 2020? 2021? I think it was 2021. Yeah. That was a massive dream come true. Like I came 2019 and then I spoke it. It was, that was.
That was really crazy. What, so for the listeners, um, F H L Funnel Hacking Live is a, is a big entrepreneurial event. I mean, it’s massive. I think it’s like 5,000 people. And the, it’s, it, like Kiana said, it’s um, There’s a tribe aspect to it where there’s, you feel like for the entrepreneurs, you find other people that understand the crazy of the entrepreneur world and, um, the dedication and the commitment that a lot of people want to invest in.
I. For, for me, entrepreneurship is, is like a hobby. It’s my passion. It’s, um, personal rewards and a lot of other people don’t understand that. So it’s a really cool event. Um, why don’t you fill in, you know, between 2019 and 2021, what was the evolution of that exposure to, you know, your new to Russell’s world and then two years later you’re speaking on his biggest platform.
What happened in between? So this is what happened. I finally realized I need to help moms. So from 2012, when I got fired until 2019, I knew I wanted to help women, but I was also very scared because I’m like, finance is such a male dominated field, and I had just like a bunch of books out and I was just doing my investing and.
I was very, very, very scared and intimidated by moms for whatever reason, and I thought, they’re gonna judge me. They’re gonna say, I had all of these false beliefs about that. And so anytime I had any kind of offering or I had any books coming out, my target audience would just, it was easier. To sell to men, you know?
Mm-hmm. And it was like easy money, like okay, they’re just guys, they’re into finance anyway. And it’s just, it wasn’t my calling. I would do like research analysis for corporate in the UK and they were male dominated and they wanted to create me to like do some sort of content for them. And I would do it anyway just for the money.
And I wasn’t really, I was pushing away the calling ’cause I wasn’t scared and terrified. Then attending Funnel Hiking live and talking about this, talking about my fears and really wanting to help women, but being scared that they’re gonna make fun of me. They’re gonna do this, they’re gonna do that. Um, and then I finally pulled the trigger.
Of only focusing on moms. At the beginning, that was 2020, which is finally I made the decision like, okay, I’m gonna focus on moms. I’m gonna focus on stay-at-home moms. They’re like, the riches are in the niches. I’m like, okay, I’m gonna focus on stay-at-home moms. And once I did, my business just suddenly skyrocketed.
I went from like, Like minimal, like 0, 0, 0 to a million dollars in about six months. And then from there I scaled and we opened up to more or not, now we have men and women, but our mission is very, very clear. And then we’re like, okay, if you’re a guy, that’s fine, you can join, but as long as you are supportive of our mission, so the mission’s right there.
And so that’s, that’s what it led to it. It allowed me to step into my fear. What do you think now, in retrospect, do you, uh, do you kick yourself a little for not jumping on it sooner? Or, or how do you feel about, uh, dodging that for a little while? In my speech on Funnel Hack and Live, I blink Russell. I’m like, where were you?
Why didn’t you do better marketing to reach me eight years ago? Why did I have to find out about you from someone else? From some, some random dude in Spain? That’s how I found out about Funnel Hack and live like this late, like where were you when I was in Japan? Like being depressed. Why were you just like making potato guns like you should?
So I blame him. Yeah. Way to go Russell. But yes. I also do kick myself for not taking coaching ’cause there were other people that I could have, you know, taken their programs. Like I knew, let’s say about Marie Furlow since the beginning, but every time she opened her B-school. So Marie Furillo as a entrepreneurship coach for women, and every year she opens B-School.
It was like $4,000 at the time. And I’m like, who is going to pay $4,000? Like I can just watch her on YouTube. So that was my mentality and I never went in. And then once I found out the power of coaching, I’m just like, I’m a student for life now. Yeah, it’s fascinating ’cause, um, You know, the inner circle that you and I are in is it starts at 50 grand and it, and it goes up.
And, um, what I realized for me, kind of similar to what you touched on, is I, I used to avoid, Networking groups and business meetings. ’cause I just felt like I was on a different level, but, but I didn’t know where to go. And so the first one, you know, I thought the same thing, you know, $4,000 or $10,000, that’s astronomical.
Like, who would pay that or, or how could you ever get your return out of it? And the first group I bought into first mastermind was Russell’s at 50 grand. And then it’s nearly instantly, it’s like, oh, I get it. Price is a quality filter because if somebody is willing to invest. At that level A, they have to have a reasonable level of accomplishments.
B, they have to have a level of confidence to invest in themselves. So you end up surrounding yourself with the most amazing people that have done the most amazing things. And it’s equally frustrating ’cause you’re like, damnit, why does that work so good? And why didn’t I just do that? ’cause it’s, it’s always so much more simpler and, and probably similar to investing.
It’s, it’s us that overcomplicates things. And when you look at it, From a more simplistic approach, it’s less frustrating and it’s more effective. I’m so happy that you mentioned that and tie that into investing ’cause that has become my method of value investing. And it is absolutely true that when you join a mastermind, you’re investing in yourself.
So people ask me, okay, so invest Diva, what are you investing? What is it even about? And I’m like, there are three things I actually invest in. And the first and foremost is in myself. I’m a value investor in myself because I know my value. No matter where I go, there I am, no matter where the economy is. If I’ve invested in myself, I’m gonna be there.
I’m not going anywhere. I’m not like if I invest in myself that is going to have a return. Then I go and find other value investments. One of them is my business. I also invest in my business, and then I invest in other people’s businesses, also known as stock investing. So if you do private equity, that’s like private stock is basically investing in other successful businesses, other successful people, and being a partner of it.
The same method that I apply to my entrepreneurship journey to myself, I apply to my stock investing. That actually makes it a lot easier. Yeah. Well, I’m, I’m glad that you brought kind of the, the simplicity approach to it and clarify. I will admit that I am the worst investor and I have to turn it over to somebody.
’cause I am the gambler. I am the one that likes the, um, high risk, high reward, usually high risk, well reward, uh, approach to, to investing. And so more and more, I’ve been taking a step back, going, okay, you know, Don’t do that. So, um, it’s cool seeing what you’re doing. Uh, I appreciate the audience that you’re bringing it to.
Wait, hold on. I gotta hold you up here. You just talked about major, major limiting belief. This is who I am. I’m a bad investor. Whoever you think you are, I’m a no. I’m a gambler. I’m a gambler and is a quit giving yourself labels. Start thinking the moment you start telling yourself, I’m a great investor.
When I see value, I know it. The same way. When you saw Russell Branson’s value, you instantly got it. You can do the same exact thing to your investing journey. So stop calling yourself a gambler. No, you’re a great investor. I am not. I’m telling you if me, by I telling you, you’re a great investor. I have now just become a great investor.
There you go. Un, until yesterday I was a gambler, but today I am now a great investor. Thanks to Keana. Well, Kiana, your a pleasure. I’m looking forward to seeing you actually at F H L. I’ll see you at F H L, right? Yes. I’ll be there. Awesome. Um, it’s been a pleasure getting to know you. Um, thank you for sharing and, um, I’ll leave you the floor to tell our audience how they can find out more about you, find out more about your Investive Price course review, all that kind of stuff.
How can they learn more about you? Absolutely. So, um, one of the best ways to find out about me is to actually go to our website, invest diva.com, because if you search me on Instagram, Damon, I actually touched upon it. You’re gonna see like thousands of impersonators over there. My Instagram or social media handles all have a blue verified check mark next to them on Instagram.
I’m at In Invest Diva on TikTok. Im at Kiana. Danial on you Imad in Invest Diva. Any social media, there’s no dots, no under no nothing. And with our reviews, that is the only place that is not on our social media or on our own website, that you can go and find real reviews. It’s on trustpilot.com. Go to Trustpilot, search for Invest Diva and just check out our hundreds of student success.
Yeah, you got a lot. Yeah. And, and I think you got like a high four point something review, so. 4.6. Yeah, it’s like unheard of. We’re better than Apple. We’re so excited about that. Um, I, I will leave with one thing. I wanna, I wanna also give you credit on another thing that I find funny is, um, earlier you talked about Wall Street Bros.
And people saying, um, oh, she’s only made it because she’s pretty, and I like the videos that you make that call those people out. Like the, one of the last ones I saw was, um, I have a sugar daddy. Right. And so you hook them and bring ’em in and you’re like, no guys, come on. Like, I built this, this works. You can do it too.
So I’ve enjoyed that. Yes. I have to, like, now my trolls have become my inspiration. ’cause they always, they, they have, they’re never short of finding something. And then I have been able to channel those triggers. Oh she is, you must have a sugar daddy. Um, and channel that into creation. So that has been fun.
Yeah, well keep inspiring. I appreciate it. Kiana Danial, and best diva.com. Thanks for joining Learning from Others. Thank you for having me.