Today’s guest is a performance coach, author, and speaker that has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow and is on a mission to build people.

He talks about why you don’t need to entirely remove negativity from your life. Yes, you don’t want negativity, but what if instead of ignoring it you embraced it and converted it to rocket fuel?

Please welcome Mike “C-Roc” Ciorrocco.


Episode highlights:

  • 00.25.62 Mike Croc’s Background
  • 06.58.31 College happenings
  • 08.57.51 Needed Coach
  • 17.08.79 Wife
  • 23.25.01 10x Rule
  • 28.14.33 Mike Croc’s Website

Learn more about this guest:

Contact Info

Podcast Episode Transcripts:

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

Mice Ciorrocco

Okay. Mike Croc. Welcome learning from others. How you doing man? What’s up Damon. How you doing? Good to see you again, brother. Good. Yeah. We’re uh, we’re on, uh, uh, bromance, a whirlwind love affair. This is like twice in a, in about a week here. That’s how it happens, man. It seems to happen like that a lot.

When I, when I find someone I connect with, man, I like to be. Yeah. Yeah. Well, well, why do our listeners want to be around you? What’s a start with question number one. What’s your background or what we’re gonna learn from you today? Well, I, you know, I’m a people builder at heart, man. You know, I I’ve been around a lot of broken people growing up and I just liked to help people and solve problems that people have, especially when they can’t see something, maybe a blind spot.

Um, it gets me into trouble sometimes because not everybody wants help. So, but, uh, at the end of the day, man, people that are stuck in setbacks, I show them how to avoid it. And propel, not just get back to normal and be resilient. That’s not a strong enough word for me, um, to actually blast off out of setbacks.

Okay. That’s what my expertise is, man. I want to dig into that. I actually got some questions for you, but not until I ask you question number two, which is what do you suck at? I pressed suck at once I get locked in and laser-focused on something, making sure that, um, I would say, like, I’m so committed to it that like, I really preach, remove all obstacles.

I practice that. And if there’s something in my way, sometimes there’s, uh, what do you call that? Uh, what do you call it when you go to war? Um, and there’s some casualties that aren’t collateral damage, collateral damage. Yeah. So I think that’s something I’m constantly working on. And then the other thing I suck at is determining whether somebody yeah.

Really wants help and then being okay with them, not wanting it. Well, that was actually, that’s a good segue because that was actually one of the things I was going to ask you because, you know, I like coming out of people too, but, but I also don’t like wasting time. And so it gets really frustrating when you’re willing to help somebody out and they’re not willing to help themselves.

So what do you. No, they’re going to identify that. And I, that’s a challenge for me, you know, identify a better and beat, you know, I think transparency is always the best, best course of action. Like if you just tell people, look, I want to help you. I help you. I can make you massively successful in anything that you want to do, because, you know, by the way, if I don’t have the answer to something, I have a wide range of networking connections now to get the answers to things.

And if you don’t want that, I need to know now so that we don’t waste your time and my time. And I need to do a better job with that. Yeah. Myself personally. What, so you’ve been around a lot of broken people. Like what are we talking about? We talking about business wise, personal wise, like, what’s your, what’s your thing?

What’s your, I feel like you’re a wounded bird. Yeah, no, man. Bottom line is, it’s been personal family, friends, and I mean all around. And I think that we all have been as well. I’m just very observant. And so coming from a broken home as a kid, Um, I never remember my parents ever together and, you know, with child support custody, every other weekend situations, then step parents coming in with their own agendas.

And, you know, a lot of conflict goes on. And as a kid you’re sitting there watching this stuff and, you know, I think that as long as there’s not something like really bad abuse, you know, I think some good can come from that now. Yeah. Also there’s some kids that go down the wrong road and drug addicts and partying and all that kind of stuff, which I had a little stint with myself personally.

Um, but at the end of the day, it builds me to who I am today. And so, you know, my dad basically at 11 years old, after I lived with him for three years, got court papers delivered to them. That said I wanted to leave and move back with my mom after going through a lot of mental and, and. Psychological abuse.

Yeah. You know, when that happened, it was the thing that he kept pushing off, pushing off like, nah, man, everything’s going to be good. Just hanging in there, hanging in there. That’s not eventually just like, I don’t see it getting better. Yeah. So, well, my dad was my hero and he had a wad of hundred dollar bills in his pocket all the time he had his own bills was this, he was a, Mason, had a rubber band around it and big forearms and rough hands.

And I always looked up to them for how hard of a worker he was. And the money thing was. You know, as a kid, but, uh, when he found out that I wanted to move with my mom and I confirmed it, um, by the way, at 11 years old, when you’re questioned like that, like it’s tough, man. It’s a tough spot to be in because you don’t want to let your parents down and you want to, you know, you’re trying to make everybody happy.

And, uh, I just remember my mom saying when you believe in something, stick to your guns, do not let anybody talk you out of something you believe because people have agendas that they will. You know, take care of, and also they have to justify in their own minds why they’re in a certain position and not, not better off.

And so people will try to talk you out of things. So stick to your guns is a lesson that created stubbornness in me from a young age. But I, I told my dad, yeah, I’m, I’m definitely wanting to move and that’s the end of the discussion. And he takes out that white a hundred dollars bills that I always looked up to him for.

He peels one off, crumples it up and throws it at me and says, you’re going to need this when you’re living on the streets with your mother. And you know, that lesson right there for me was okay, first of all, like I thought to myself, I’m not going to let this happen like that ain’t gonna happen. I’m determined in my future, not you.

And you’re not painting that picture for me. So there’s the stubbornness kicking in, right. Stubbornness is a good thing. If you’re stubborn. And then the other thing is my mom told me I was a leader all my life eight when I was a young kid, I didn’t even know what the word leader meant. I didn’t even know influence meant.

She just told me I was going to be influential. She’s repeat that to me. And it was imprinted into my mind so that everything I started doing, thinking about everything, it was just, Hey, I’m a helper, I’m a leader. I, I, you know, I lead people in the right direction. It gets him in trouble sometimes as we met.

But I also thought when my dad did that to me, that I could help people that have been given up on, I thought I was in an ordinary situation. I didn’t realize that I was in a situation that was, you know, some people are and some people aren’t. I thought, Hey man, everybody goes through this. This is normal.

There’s gotta be other people that are dealing with somebody giving up on them and I can help them. And so these thoughts ran through my head and throughout my life, I’ve been just kind of on this mission of being there for people, helping people, even when they didn’t want. And, uh, two, two years ago, I, I, I really did a self analysis on myself and realize that I’ve been feeding off this thing for years and converting it into rocket fuel.

And that’s what propelled me. And now I need to bottle this and share it with people. And so I have a concept, like I said, that that’s developed from that that talks about turning setbacks into rocket fuel. And, uh, so that’s a little background on where that came from two years. Is that really when you kind of embraced this whole thing or were you doing it before, but maybe a little more passively.

I was living it, you know, I was living it before. Like I wasn’t really talking about it a lot specifically. And, uh, wasn’t really clear on it with people, but I was living it personally. And when I’d have a setback though, as I got older and as like from 1811 to 18, I lived at good didn’t drink. I was on my game, man.

And I got to college and I started worrying about other people and trying to please other people and match their agendas. Yeah. And it just doesn’t work when you do that. And that’s when my mom told me to stick to my guns. That’s when I let off of that a little. And what happened is you go down this rabbit hole of the spiral, partying and drinking and chasing girls and doing stupid stuff that just, I’m not proud of.

And that wasn’t me. And so, you know, um, I realized when I got back on my track, when I met my wife, who is, I give credit for getting me back on track, just the fact, not necessarily her herself, that she did something specific, but it was. The, um, commitment and attention that I had to make her, my wife and have a family and do great things with her.

And so everything else took a backseat. And so, um, yeah, I mean, I think most of the time I just lived it and then while I was going through those, those phases where I was off, off track, um, I noticed that setbacks were, were abundant and I got stuck. And I felt like that if you have a setback or let down, or somebody discourages you or they let you down, or, and shockingly, sometimes somebody says, Hey, I’m, I’m leaving or whatever the case is.

It’s that feeling that you get in your chest, that first initial feeling like your heart sinks. And you’re like, oh man, I teach people how to do that. Feel that regular, uh, um, register it right away as a setback and then turn on to looking for opportunities. Don’t sit there and feel that feeling as soon as you feel it, bang.

Okay. What are the opportunities that are going to come from this? It may sound insensitive. However, for me, it’s helped me convert that into fuel, to propel out of things, not just return back to normal form. And so, yeah, man, it’s, uh, it just, just recently gone into that and just really bottled it up and getting this message out to millions.

I heard, I can’t remember who said it. Um, probably one of our mutual contacts was a couple of months back, but I heard somebody say, I’m not a Jason scenario. So I want to say that to us. Do you know him? I’ve heard all of them. I don’t know. He said, uh, I’m not the coach. You, I may not be the coach you want, but I’m the coach you need.

And I think, I think about that being applicable in a lot of circumstances and also what you just talked about, where to them, it comes across as insensitive, but it’s the total opposite it’s because you care so much. About their wellbeing that you’re willing to set aside their opinion of you to show them what you feel is what they need.

Yeah. Look, here’s the thing. Like people have different beliefs, I believe in God. And I believe I was put on this earth to do something and do some big things. And I don’t like, I really want to prove that that’s the case. So that’s one thing. And then also spread that. Spread those blessings that I’ve been given to other people.

And so when I think that what I want to help someone, or I see something that needs help in someone, or I’m holding someone accountable, I really think it’s their demons inside that are fighting against that right thing, because you don’t really get upset with someone. If they’re trying to help you, if you, if, if it’s the wrong thing, it’s just, you just brush it off or you move on.

But when you get upset about it, because you know, it’s the right thing and you’re fighting against it. And so, uh, yeah, I mean, that’s a. It’s interesting. You know, a lot of, I have, um, somewhat parallel story, but on the opposite side is like older. My opinion of my mom changed on my dad and my, my opinion, and my dad changed for the better.

And, um, and I think a lot of good can come from it if you’re willing to look at it as, as an opportunity and it, and even beyond just the family side. So like for me on the family side, I was like, okay, I want to. Provide stability for my future family. Cause I moved a lot. And so when we bought our house, we bought something that we could grow into and it was bigger than we needed at the time.

But now it’s perfect. And so I focused on the stability for my kids and the financial stability and all those different things. So you learn, you learn from what others may not do the best. So that you can learn how to do it better on your own. And even in the business world, like one of the last gentlemen that I worked for before I started my business, 14 years ago, super successful, but super toxic.

And I was like, okay, this is how you don’t take care of your employees. This is how you don’t infiltrate their privacy and their personal time and their weekend time and their family time. So what do you think differentiates the people that will look at those as opportunities and grow from them versus the people that just fall victim to them?

Hmm. I think it’s intentionality like, you know, when you’re committed to something and you’re intentional about something you don’t fall victim to this. We all fall victim to things when we’re not set on our course, it’s the same thing when you’re driving and you’re riding and you don’t have a destination in mind and a clear directional path to go towards where you’re going.

And then you just veer off to another thing. Like, let me stop here. Let me turn here. Let me take my time. And so. I think that’s what it comes down to seriously. Right. Right from the start is can commitment to a decision that you’ve made and with intentional action following it. Um, and one thing, by the way, like you mentioned something about stability, I think we’re all going for stability in a way, or some kind of freedom where we are we’re we’re away from.

You know, gravitational pull, so to speak. And I, and I think that rocket fuel concept that I have is I talk about rocket on purpose because obviously see rocks, my name, everybody calls me so rocket, but more importantly, it’s, that’s the only fuel that I know that gets you into outer space and away from gravitational pool.

So when I start thinking to myself sometimes about stability or. You know, consistency, things like that. And that thing, I get a little bit, I think my mind starts getting too complacent and I start thinking to myself, no, no, no, no, I don’t want stability. Like I want a button. I like, I want great things and I’m willing to risk stability to get it because I think sometimes when we settle down into stability and we settled down in that, it’s like a comfort zone for me, to me, that’s kryptonite.

So, um, because I’ve had some problems with that in the past, when I got like that, I feel like evil starts to create. Destruction starts to creep in and I don’t ever want that to happen. So I just wanted to make that point. Yeah, I think there, there’s probably a line you can, you can draw where there’s the financial stability to provide, you know, those basic needs to stability and the basic needs.

And then everything beyond that. Yeah. I always say that, you know, the, the only competitor that I’m up against, it’s just myself, like the greater version of me. And so I think there’s kind of a balance where you want that. Your basic needs for survival, some stability with that. And then beyond that, yeah, sky’s the limit?

Well, that’s album for me, man, because like the bigger you think the big that that’s a really tough comp like competition right there. Like that’s why it’s, you know, to me, I think it’s so important to think big. And first of all, we don’t know what our potential is. Like we have no idea what we’re really capable of.

And so we’re put here with a potential that we have no idea how high it goes. And so then you got to think to yourself when you think, like you said the best version of yourself, well, man, that best version of yourself as most of the time that you, what you think a lot greater than that. And so that gives a big giant window or, or gap between where you are now and where you can go.

And so that competition thing is kind of a dangerous cause to me, man, like I’m always in my head, anything I’m saying and to my team and all that, like it’s the stuff that goes on to me. I’m talking to myself to constantly. Somebody said to me the other day, like, dude, man, you’re, you’re so like intense.

And I’m like, man, I don’t know if I can handle it. I’m like, dude, he should, I trust me, I live with it. You know? It’s like, yeah. But what about, so what about your earlier years he talked about, you did some things that you weren’t proud of, but I imagine that you took something away from those, those down years and now they’re positive as well.

Yeah. When I got to college after not drinking or anything like that in high school, I played sports. Yeah. You know, great grades and all that. I got there and I’m like, I see girls, right. I saw girls in high school. You know what I mean? But it wasn’t like I come from a small area, so I go to college, I’m on a campus now there’s girls walking around.

I have hormones going like crazy. There’s a party over here. Okay. It was a party over here. They’re doing cake stands. What’s a cake. Stand, just try it and they’ll pick your legs up. So then you start doing that. And then one thing leads to another before, you know, it. You’re tired of just drinking. You’re smoking weed and go partying and doing all different, stupid, stupid stuff.

But it happens so quickly. People do not realize how fast you get into the wrong track. And then you get into this rabbit hole and then what happens your mind tricks you and you start to think that that’s all that matters. Like, like I would think that, you know, when I had a school. And when I did go to class, then the next thing all we’re worried about is where’s the party tonight.

Where’s everybody hanging out. Like, where can we meet chicks? You know what I mean? I’m just being honest. I don’t like that. That doesn’t like, you know, make me proud and, uh, don’t get me wrong. There was some good times, but look, things that you do that aren’t supposed to be done are always fun at first.

But then when it came down to it a few years into it, man, I’m lonely feeling dark, not accomplishing anything, not on track to do anything that I originally set out to do. And, uh, it was a dark time. And then, you know, before you know it, my friends all left that area and I’m still in that town hanging around druggies and drinking buddies.

And not accomplishing anything and like, what the heck, how did I get here? This isn’t me. I was around these people growing up like this, I, this is not, that’s not what I’m about. W how big of a timeframe was it between from 18 when that was kind of towards the tail end of you doing good versus what you’re talking about now?

Uh, I think I will, I met my wife at like 25, so early twenties. And, uh, you know, at first it’s college, you’re just drinking and this and that, and then go into class. And man, I, you know, first of all, I would just, if I had to go back to my 18 year old self, I’d say, look. Don’t chase girls. You don’t need to chase girls.

Get yourself right. Stay on track. Pay the price. Now Grant my mentor Grant Cardone says pate. I gotta print it on the wall right behind me. Is it pay the price now?  price tomorrow? Yeah. So I would tell that to my S my 18 year old self, I would say. Look, don’t chase the girls. Now do what you need to do. Take care of yourself, get your finances, right.

Your mind, right. Get yourself on the right track. And then girls will chase you. And I’m not talking about for one night stands either. They’ll chase you for the partner and you’ll have a big selection of someone that you could partner with. Yeah. I was very fortunate, very fortunate than my wife. I came home from work one day.

My wife was sitting on my couch. It’s not a mail order bride. I told him, I told him my best, one of my best buds. He had a girlfriend and he would bring her over all the time and I’m like, she can not come over here anymore unless she brings friends and she brought a couple of friends over. I didn’t really click, but when I came home the one day my wife was sitting on my couch, cause my, my, my friend roomed with me.

So he rented a room off my house that I bought and shout out to Jason Yates. And when I came home, my wife was sitting there and I’m like, wow. And I know people have said this before about there. I was like, wow, I’m marrying her. I thought that in my head again, when I get laser-focused on something, like I remove all the obstacles and, uh, and you know, then from that point, you know, I still partied a little bit, but then I started realizing on the weekends, like, she’d be like, let us chill.

Let’s do this. Let’s do that. And I’m like, well, no, where we got to go to the bar. I mean, w what else is there to do? And that would be the thing to me, nothing was exciting unless we were finding a party somewhere. And, uh, then I started to realize like, wait a minute. That’s like, that’s not right, man.

That’s not reality. That’s like, that’s a wrong way. And so I started thinking from there, okay. If I want something in life, I got decisions to make. And it’s real simple. Let’s simplify things. I’m either going towards my ideal life. I’m going away from it with every decision in my thoughts, my words, my actions, I needed to really think about that.

Because all that’s important and to keep things simple. And because during that time, man, my mind was chaos. A lot of, a lot of confusion and chaos. And I’ve realized though, if I can just simplify it and then get back on track and find my original mission, that changed everything. And then, so from there going into other professions sales, and then in the mortgage industry, I had a lot of broken people around me.

A lot of people that can produce, do, do business, but they were like just selfish, inconsiderate people out for themselves. Not a good team player, culture fit, but we would stay around them because they produced. And that was the wrong thing too. So, you know, I, I seen it all. I’ve seen it all with that and I just don’t want to be like that.

And I don’t want people like that around. So I got two other questions I want to get to before that we kind of bring the listeners up to speed about your book. You just put up by rocket fuel. Um, but I think this would be a good segue to kind of recap everything I want to, if you could kind of give our listeners, you, you briefly touched on that you worked in mortgages and a lot of people for better or worse are gonna associate success with financial and materialistic things.

Are there any humble brags that you can give to make the listeners kind of relate to like, okay, you dug yourself out of this to now some sort of tangible success. Yeah. So I got in the mortgage business as a loan officer and hit the ground running pretty good. And in 2011, we went out my partner and I went out on our own underneath the mortgage umbrella and opened up branches and a build a division for this company.

And for 12 years now, For seven years, it took us seven years to build that to 10 million in revenue. We didn’t know what the heck we were doing. Really didn’t have any mentors, a couple of small business mentors, but nothing like, like what I have now. And we somehow put it together because we worked hard.

And we, you know, we knew that if you do good things, good things happen. You do bad things, bad things happen. If you keep things simple, you’re going to have some success, but the culture wasn’t right. We didn’t build a culture. Right. The owner of that company ended up basically stealing from us and doing bad things, not communicating properly, going against his word, things like that.

So we basically had just under a million dollars, like just steal stolen from us disappear. Right. So instead of going to court and doing all that, what I did was I decided to that was a really dark time, by the way, because I had 22 employees at the time and their families relying on me. I felt like, but I had to make a decision that we couldn’t stay in that spot like that, that, you know, I play golf and I, we gamble a little bit, play golf for money.

And if some guy somebody cheats in golf and you catch them one time, they kick the ball with a foot or something. You don’t play with that guy anymore. That’s the way it is. So. Uh, we switched companies. We found a new company, a very dark time. Like I said, I lost 20 pounds in like three weeks. I was stressed out miserable.

I broke down in my kitchen in front of my wife. Like, I can’t take the weight of this. It’s like bad. And then I just realized something. I’m like, wait a minute. Like, I got an animal inside of me. Like, it just needs to be let out. I’m not going to let anybody stop me again. I’m not going to be around the wrong people.

And I started making commitments to me. Of all the things that I did wrong and allowed to happen that were taking me away from my ideal life instead of towards it. So then we started a new company, my partners and I, all the, all the employees followed us, which is awesome. And we started building up to 40 employees and it took us two years to get back to the 10 million revenue from zero.

Again, that, that we did, it took seven years the first time. And you know, I got that documented. Now I know I can do it over and over and over again. And now I have five businesses that we’re working on building. Because I know the fundamentals. Yeah. What’s your relationship like with your parents now? Um, I see my mom, um, and talk to her regularly.

I don’t talk to my dad, not by my choice. I reached out to him, never hear back. Uh, there’s some other people involved in other agendas involved and I just, uh, I, you know, it’s it’s is what it is. So, yeah. Um, it sucks, but I had a stepfather that I stepped in when I was 11. Um, his name was George and he was in my life right at the right time where I needed that man figure father figure.

Uh, and he came to all my ball games, taught me about sports, had catches with me. We threw the ball around and, um, but he’s really hard on me. Like not physically, but really hard. Do good. Good happens. Do bad. Bad happens. Um, required me to figure things out on my own and. And, uh, but he was real passionate guy.

And so I had him in my life. And then about two years ago, he passed away suddenly from a heart attack in January. And, uh, I forget your question originally, but I wanted to tell you this regarding your question. I don’t know. Do you remember it, but it was just what’s your relationship like with your parents?

Okay. So yeah, so George was, was like my father figure at that point. So, um, when he passed away though, um, I wasn’t really ready for a mentor to be disappear on me. Right. So I’m like, man, you know, 40 some years old, I, I still feel like I need that because I want to stretch and I want to be around people that are on like a path to where I want to go.

And so that’s when I read the 10 X rule for the first. And, uh, I know Grant calls himself, Uncle G, but like, you know, he stepped in for me at that right time. Not on purpose, not intentionally on his part. He didn’t know who I was. Yeah. But I read the 10 X rule and this guy was talking to me, man. He was like, I was reading it.

My brother introduced me and said, Hey, this guy sounds like you. So then from there I just, I started like really immersing myself in his content, swimming in the Kool-Aid, so to speak. And by the way, undercover, billionaire comes out, uh, January 6th. I’m excited to see that he started in season two. But I just started swimming it.

My wife said, he’s, he’s living in our house now and all this funny stuff, but I started like being committed to building a relationship with him and his team, because I thought to myself, like this is an opportunity, their mentor, like they’re right on the same wavelength as me. And he fit in right after George passed away into my role that I needed.

And now the way he made me feel Damon is like, you know, it was a hero in that spot. I want to be a hero to other people, make them feel that same way. And so that’s what I’m doing with my brand. And that’s what I’m doing with cartoon licensee and spreading Grant’s message as well. I think I can do both at the same time.

Not, not one of them. Yeah. And, uh, I don’t think anything. I know I can. And so that’s, yeah. As far as my parents go grants, like one of my parents now, I guess, and, um, and, uh, I have my mom and my wife’s, my in-laws are great. Good, good. Well, now you’ve taken all that ups and downs and you got this book out now.

Rocket fuel. Give us a rundown. So, uh, rocket fuel was a spinoff of my podcast called what are you made of? And what are you made of? Has a rule number one rule is to turn all setbacks, let downs difficulties into rocket fuel for your future. And, um, I was going to name the book. What he, you made up. Not too, but also, yeah, but they just didn’t have that pop.

And then, so we were like, okay, see rock rocket fuel. Now there’s another rocket fuel book out there on entrepreneurship. This isn’t exactly that this is more mindset. Yeah. Um, I don’t want to say resiliency because it’s just not powerful enough, but, um, it just basically stores in my life and things in business that I’ve learned as I’ve gone through my life and little antidotes that share how this concept came into play and really trying to get people to grasp it.

Because if you can grasp the rocket fuel content. You become unstoppable and indestructable literally like you, you, you feel like nothing can stop you because in life Dame and the things that stop us are not this, the, the encouraging people, it’s not the wins and successes that we have. It’s not the things we learn.

The things that stop us is all the opposite. The toxicity, negativity, difficulties, let down setbacks, all that stuff. So if you can figure out not just to remove those things, But be able to convert them. Not only are you not able to get back to where you were, but you’ll be able to bless through it. And that’s what it’s all about.

And so the book is about that Grant Cardone. Um, having announced this publicly yet, but that’s fine. I’ll tell you now we’re having a big release on this, but Grant wrote the forward for the. Um, and he relates it to his concepts that he looks at and the things he went through in his life and the forward.

And, you know, when I read the foreword, I actually got chills because I’m like, man, somebody gets this. A lot of people understand and they’re following me and all that. But like somebody that’s, you know, I don’t want to say bigger than me, but like more sucks at a place that they’re further along in their journey.

Let’s put it that way. Um, and it, it made me feel like validated by that, you know? And so, yeah, yeah, yeah. Is that what I was wondering? What the, what the, he’s got a hat on the hashtag Waymo. So is that, what, what are you made of yes. Yes. Waymo. What are you made of? I was, I was doing a lot of things called Colin things, Waymo, selling shirts and hats with Waymo on it, because.

What are you made of is a really long word. But the thing is, is that we had to switch that up because Google has an, it’s a company called Waymo that is a self-driving car technology. And their lawyers reached out to me. You guys got bigger problems than worrying about a t-shirts. And, but I think, you know what I say in my head, You know, a little bit overboard here, but that’s okay because this helps me go forward too.

I look at it and say, man, they’re worried. They’re not worried about the t-shirts and hats. They’re thinking that I’m capable. They see my stuff. They think I’m capable for big things. It’s going to give them problems down the road. So they’re getting it now. So, yeah. So I just, I just told them no problem, man.

I’m just using it. Hashtags and stuff. And then we went on to push onto the, uh, the sea rock brand and then rocket fuel the rocket fuel book. Super cool. I appreciate you sharing your stories. And, um, I always, like we touched on earlier. I always think that there’s, um, just as much, if not more value in people hearing the, the trials and errors and mistakes and hurdles of other people than the 1, 2, 3, here’s your roadmap.

BS.So I appreciate you jumping on Mike. I’m going to give you the last few moments to our listeners, how they can find out more about you and where are they gonna score the book? Yeah, if you go to mikecroc with no K that’s C R O C forward slash book forward slash book.

You can get the book now it’s on presale. It’s coming out February 7th. Uh, if you get it now, though, you get 30 day access to my, uh, my system, which has the rocket fuel course in it, which will blow you away. Um, it’s interactive, highly intense. And also, um, Instagram’s my favorite spot, LinkedIn, Instagram, either one, but excuse me.

Uh, @mikeycrock that’s @mikeycrockon Instagram. Check me out. Hit me up with a DM. Say you heard me here on Damon’s podcast and I’d love to engage. There you go. Thanks so much, Mike Croc, everybody. Thanks, David. I appreciate you brother.

What did you think of this podcast?

Today’s guest is a performance coach, author, and speaker that has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow and is on a mission to build people.

He talks about why you don’t need to entirely remove negativity from your life. Yes, you don’t want negativity, but what if instead of ignoring it you embraced it and converted it to rocket fuel?

Please welcome Mike “C-Roc” Ciorrocco.

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