With an 18-year track record working in media across radio, talent management, TV casting, and producing, today’s guest is here to tell you why sharing YOUR expertise on other people’s podcasts could be your secret weapon to success.

– How you can build relationships through podcasts.

– How podcasts increase your brand credibility.

– And the financial benefits of being on podcasts.

Please welcome Kelly Glover.

Episode highlights:

  • 3:25 – The World of Podcast
  • 6:12 – Starting Podcast
  • 7:19 – Talent Squad
  • 12:34 – Before Starting your Podcast
  • 20:15 – Soundbites

Learn more about this guest:



  • http://thetalentsquad.com
  • https://www.instagram.com/thetalentsquad1/
Podcast Episode Transcripts:

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

today’s guest strategizes. Like a marketer thinks like a producer acts like a publicist and negotiates like a manager in 2007, she published her first podcast and went on to host her own syndicated radio show across 22 stations. And she has since produced award-winning podcasts at the network level known as the podcast publicist Kelly Glover is the powerhouse behind a podcast PR agency called the talent squad.  

Kelly, thanks for jumping on. Thank you lovely to be here, Damon. Um, right before we hit record, we started talking about radio and you know, it’s interesting. So you have experience in radio and I don’t know if you know, but I did seven years in radio. And then also, um, in radio you have to have a fancy sounding name and, and often that’s two first names.  

And my two first name, radio name was. Damon Kelly, just like Kelly Glover. How about that? A coincidence. I did know that you’re in radio, but I didn’t know the Kelly part. So snap on that, Damon. Yeah. So you’re the podcast guru. Um, and it sounds like you kind of evolved into that through your own self experience and self-growth, is that kind of how you describe how you got into podcasting?  

Yeah. So I started podcasting in 2007. Then the year before I got into radio school, I went to afters, which is the Australian film television radio school. And back then it was a radio show. You’d cut out the songs, cut out the commercials, and that was your podcast. So it was quite technical and tricky to do back then, these days you just upload a file.  

Totally easy. Um, and so I was hosting a love song. Dedication in regional Australia went over to the States. Couldn’t get a job in radio with this accent and tasks and haven’t. Yeah, totally. Uh, did not judge that correctly. I’m like, whatever, I’ve got a syndicated show, I’ll be fine, wrong, wrong. Um, it got into podcasts.  

Have never looked back. Absolutely loved it. I’d have to say, I think people in radio were laughing or looking down upon me at the time and now the tables are flipped and everyone’s contacting me. So yay for podcasting. Funny how that works at, you know, it’s interesting that you say that about your accent is in my radio days, I had a friend by the name of Jared and he is from Australia, has, uh, a recognized Australian accent.  

And over the years, he has figured out how to turn it off and on with the radio voice. It’s amazing. If you talk to him on air and then you meet him, the second he turns off the radio, you had you’d have no idea. It’s the same guy. So, so he puts on an American voice when he’s on air. Yeah. And you would never like, it doesn’t sound fake at all.  

It is dead on sounds like he was born here and raised here and everything. It’s crazy. All right. Well, props to Jarrett. I can’t do that. Like I struggled to even say hamburger in American, so there’s no fooling anybody with me trying to put that accent on. So good work Gerrit well done. Yeah. Yeah. There you go.  

Shout out, Jared. So, um, you know, the podcasting thing, I actually, this is going to be good conversation because obviously I have a podcast, but I also. Turn the tables and am on the other side of the mic often as well. And so it’s been interesting. What I’d like to, to talk with you about is if you could help listeners better understand the, the value in doing podcast.  

Why don’t we just start there? Why do people need to embrace the world of podcasts? I think because these days it’s the chance to get your voice in people’s is for an extended did period of time. And I always ask everyone so reverse engineer, how do you consume media? If I read a post or a blog or an article?  

I may not read the whole thing and I’ll just read part of it and I’ll skim it. So you don’t get the idea of the person’s voice there nowadays. It’s just words. If you watch a video, you might watch a few minutes, even like, I love Gary Vaynerchuk. I’ll watch a few minutes, but I won’t continue to watch tons of stuff in a podcast.  

And I haven’t got a stat on this 86% of listeners listen to all or most of an episode. And an episode is 30 to 60 minutes long. So you’re getting so much time with people and they can get to know your sense of humor. They can get to know your knowledge. It’s the whole know, like, and trust factor. And yeah, I don’t know about you, but when I listen to someone on a podcast, I feel like I could show up at their house, sit on the couch and watch Netflix with them for a couple of days.  

And that’s what you’re hoping for. So I think it attracts the right people and repels everybody who is not your person. Yeah. And that’s really important for an entrepreneur, especially newer entrepreneurs are just kind of getting in, because I think that a bad habit, which is an understandable habit, um, for new entrepreneurs is to say, well, I don’t, I’m kind of scared to show my personality.  

I think people won’t like me, or I don’t think I’m special or unique. And then as you become more experienced as an entrepreneur, you realize the opposite. People want to do business with people. Like you said, that I don’t know to the extent about going to their house and watching Netflix, but I feel like saying I do that.  

My defense I’ve never done that, but that’s how I judge people might, would I be able to sit on the couch with them and have a chat and yeah, that’s 10 someone that I would tend to want to work with. Yeah. So the, the more you expose who you really are at the end of the day, people, they might be buying from your business, but they’re doing business with  

A person they can trust and have a sense of comfort and understanding with. And so I think it’s really important to, to show those things that newer entrepreneurs probably think that they need to hide. Yeah. I think it expedites the sales process as well because you’re reading a blog post. You’re seeing a Facebook post.  

You’re doing this, you’re doing that. You’re doing that. But if you’ve listened to even. Two podcasts. Then you’ve spent two hours with someone that already feels like they know who you are. So when they do the initial call with you, you’ve already skipped through so many steps. So, um, you know, people are gonna buy when they’re ready or whatever the product will work with you when they’re ready.  

But I just think it expedites that process by a significant amount of time. Yeah. All right. So let’s say I have a business or I have a thing that I want to promote and I come to you and I say, Kelly, I want to be on podcasts. Where, where do you start? Okay, so, and this is talking about showing your personality, Damon, then I’m going to ask you so many questions and I’m going to like dig down until yeah.  

We get to the actual response because people are, I want to be on a podcast. Great. So I need to know, um, who you want to reach, which is hugely important. What do you want to talk about and what action do you want the listener to take as a result? Of hearing you on a show. So I’ll ask all that, then we’ll check into your messaging because a topic is not the same as a talking point is not the same as, as soundbite is not the same as a call to action.  

So there’s actually a lot of strategy that you need. Before you even pitch a podcast because you can get on a podcast, but what are you going to say and what are you going to do with it? So there’s quite a lot too. So it’s figuring out upfront what the end game is. So you can reverse engineer. So for people that are staying, give us an example of, you know, what the, the people that you work with, what, what is their end game?  

What are some examples of, of specific examples that you’ve helped other people achieve? Yeah. So at the talent squad, we book podcast tours for entrepreneurs. So a lot of it is about, um, you know, positioning yourself as an expert status. So yeah, if you’re already an expert that will reinforce that if you’re not, it will elevate you to expert status.  

So you can be seen as an authority in your field. So you can be seen as an influencer. And I mean, the true influence where people actually do things, the result of listening to you, not just. Taking a photo on Instagram. Um, another benefit is, um, exposure. So you get to reach new audiences and not just talk to your own audience.  

And they’re also highly niched audiences, curated and engaged. So that’s pretty awesome as well. Um, another benefit of being a guest on podcast is relationship building with the host. So that could turn into. Affiliate deals, cross promotion deals, partnerships, referrals. You could go back on the show for a second time and time.  

We’ve already spoken about huge benefit of spending time. People like having 30 minutes of somebody’s time to tell them the best stuff that you know, and what you Excel at is. Unparalleled in my opinion. Um, and then SEO, that’s another little known fact of being a guest podcasts that helps every time you go on a show, there’s show notes.  

So there’s link backs to your website. You’re going to use keywords in your interview, which will also show up in the show notes. So when people search you, they might not come to your site, but they might find you through a podcast. So. And that’s just a few I could go on and on and on. So yeah, when we work with people, those are a few of the things that are the results, but we’ve worked with documentary filmmakers.  

So the result of that is people buy the document on Amazon for one 99, worked with cryptocurrency lawyers. The result of that is. Clients, um, we’ve worked with authors. The result of that is book sales. So that’s what I’m saying. If you know, the end result that you want, you can reverse engineer that to figure out what your goal is.  

I think it’s important to also mention that. Um, a lot of the benefits to podcasts are indirect. And so it’s not like you do a podcast and the day it goes live, you get those cells. And from my perspective, I’ll give you the opportunity to agree or disagree. Um, but it’s about brand awareness and credibility  

So as the people hear you, and then they hear you more often across different podcasts, you become, um, you know, top of mind. So when they are ready to purchase, whatever you offer. Then it makes it a little bit easier for them too. So I agree that the majority of the benefits are. You know, days or weeks after the podcast?  

Absolutely. A hundred percent. It is not an, a lot of people. I even just had a call before our interview today. I think people want to go on a podcast and they want someone to buy something 10 minutes later after they’ve heard it or while they’re listening. And if we think of how we act as listeners, you’re right.  

You’re like, Oh, that was great. Yeah. I got to know Damon. He seems cool. Then you see maybe a retargeted Facebook ad. Oh, you might go to the website. You might follow on Instagram. You might read a blog post. You might do the newsletter. There’s still all those. I mean, the old number that people used to throw around was seven touches before someone really is ready.  

But I think it’s, and then I’ve read some that it’s like, who even knows that’s what the numbers these days, but it’s yeah, a lot, you know, I bought a one of those $1,200 online courses. And it probably took me a year to 18 months to get to that point. But when I was ready, I just went with my credit card and signed up  

But I looked at all the other things beforehand, but that was a long, I guess, sales funnel that, but, but I bought it and I’m so happy with it and I feel. Great about it, as opposed to buying something instantly. So podcasting being a podcast guest as a strategy is a long play, but it pays off well after interview.  

Yeah. If you think of a Facebook ad you see at once, that’s it it’s gone. A podcast interview like this interview, you could be listening to this three, five years after the recording date, so in, and you can listen to it multiple times. Um, so, you know, I think it’s a longer benefit for sure. And shout out to the future listeners, hello, future listeners that are listening to this and five years from now.  

Yeah, it’s true. No, I actually have a call tomorrow. Um, I was on a podcast called impact pricing and I’m a lead came in just this week, who scheduled a call tomorrow. And so, you know, I recorded that probably. About a month ago. So yeah, it definitely comes full circle and it’s not advertising Damon. I think that’s the difference.  

If you want to control how many people are listening, who is listening or, or what it, or seeing whatever the thing is, that’s advertising, that’s paid. Otherwise it’s co it’s earned media. Yeah, as opposed to paid media. So that’s the difference? Yeah. All right. So, um, here I am with my thing and, and you’re helping me get ready to get on podcasts.  

So what do your clients and entrepreneurs need to get organized before they start pitching these podcasts? Okay, so you need your messaging in place. Nice. Which is we’ve spoken about that you need your talking points in place. And if you’re going to pitch a podcast, most of them email, so you need it or a really solid subject line, because honestly it’s hugely competitive these days.  

If you think of a podcast, if, if there’s a. Weekly episode, that’s only 52 spots a year. And I don’t know. Damon. How many times do you get pitched on average a day or a week? Actually. How many do you, do you have a number on that off the top of your, um, off the top of my head, I’d say, um, it’s probably on allow week 10 and then, you know, upwards of 20 to 30 on, on other weeks.  

Okay. So 30 times it’s 52 is 1,560. I just, I think that’s right. I did a calculation. Um, so you need to be one of those 52 out of 1500 people. So, um, you really need to make sure your stands out because the competition is big. So when you’re looking at a subject line, What we say at the talent squad is it needs to be click bait that actually delivers.  

So we all know click bait. It’s like, Oh God, I’ve just got to read this to find out what the thing is. And then you read it and there’s like two words and it’s a let down. That’s not how we do it. It needs, the key is delivering. So you need to be able to click bait yourself to read that email. Because even though you know the answer, you want to find it out.  

Yeah. Um, so you need the, the messaging, the talking points, the subject line. You need an email that is targeted to the hosts and not a cut and paste. So hosts are way too smart to fall for a hi insert host name. I really loved episode insert episode of your show. Blahblahblah and then pitch something like a woman or a man to a show that I make accepts women.  

Like you obviously haven’t listened to this. So listen to the show, make sure that they accept guests. A lot of shows that don’t even have any interviews get pitched, make sure that you’re pitching something. If you’re a show about dogs, like. Do not pitch me about cats. You know what I mean? So you really have to do it.  

There’s a lot of upfront homework. So can one picture podcast. Yes. But just take it time and effort and a little bit of common sense, um, to go with that suggest having what we call pitch assets. One of those things is a one sheet and, um, which is an abbreviated, you know, guest podcast, media. Yes. So that is, it used to be front and back, but since everything’s on the internet these days, like a one page is one, one side.  

Um, so that would have your, your name, your bio, your tagline, your talking points. It would have your company logo, your, um, you know, hex code colored. Perfect color palette on there. Um, any socials on there that click through. So it’s a one page oversight of what you’re able to talk to the host about. Um, and then also we suggest an online press kit that has everything in there, which I would have sent to you before the interview.  

So you had all the things. Yeah. Uh, one thing that you brought up about researching the podcasts. There’s so many podcasts categories out there. I think this emphasizes your point is that not every podcast is just about business or self-improvement, there are so many niche specific, granular, you know, podcasts are out there  

And so you can’t just pitch generically, like you said, because yeah. Maybe presenting to a podcast as nothing to do with what your area of expertise is. And then I’d also say on the other side of that, though, right? If you think that your area of expertise is, is really random and you don’t have opportunities, there probably are opportunities for the same reason, not every podcast is just about business or self improvement 

So I think it’s a great point that you bring up that you should do your research on what podcasts are available and relevant to your area of expertise. There is a podcast on escalators, so there was a podcast on anything I’m serious. And you’re right. You can Zig when other people zag don’t out of game of Thrones in, you know, that runs and then gets, yeah.  

Now I’m blanking on his name. But, um, also the other thing is what is nobody else in your niche talking about, but should be go after that. This is where the introductory looking at your messaging topics, positioning, soundbites, and angles. Comes into play before you pitch. If you do that upfront work, the pitch will be much more effective and cater it to the show.  

Like if I’m pitching to you and you’ve already interviewed somebody talking about podcasts last week, well, you’re probably, I’m not, I can’t come to you with the same thing because you’ve done it. So you’re not only competing against others for the spot you’re competing against the back catalog. So if someone’s done a hundred shows, you really need to look and pitch for content that has not already been covered.  

Yeah. And not stay, I wouldn’t say stay in your lane Daymond, but I would say stay in your, like if Oprah, Tim Ferris and Vaynerchuk the other guests on the show, and you’re not at that level, I would say that’s probably not a show for you. Pitch yet. Like we all want to get there. I totally get it, but don’t embarrass you.  

I can hear you cracking up, but it’s, you know, everyone comes to me. It’s like, I want to be on the Tim Ferriss show. That’s awesome. So do I, but you’ve got two followers in the last episode, so you just need to work your way up. You don’t want to go on the Tim Ferriss show and. Completely stuff it up. You want to nail it so you can’t get a hundred interviews on the build or whatever the number is, and then go on there and blitz it.  

So that would be my goal. Yeah. That’s a great point that you bring up is, is understandably you want to get on these big shows, but it may do you more harm than good. Let’s say you have this wild opportunity to be on this huge show and you’re not at that level yet. You may. You may train wreck that episode.  

Yeah. And you don’t want to do it in front of a huge audience. So I always say to my clients prepare in private for, to go public. So prac I think a lot of people we say also say winging, it is a waste. So a lot of people feel like if you’ve been out 1500 people or even more 20,000, sometimes depending on how popular the show is to get that spot.  

And then I asked people what they’ve done to prepare and they’re like, Oh, I just wing it. Are you kidding me? Oh my gosh. No, you need to have, have everything ready. So, because you can’t guarantee that the host will be ready. Sometimes you need to ask and answer your own questions. If you want to get your key messaging out there multiple times in an episode.  

And if you’re an author, which many entrepreneurs are written books, the host may not have written read your book. So therefore you need to kind of. Put that into the interview in a non sleazy car salesman way, but also educate the audience and make sure that the audience gets actionable nuggets. Um, instead of, or tell us what you do.  

We’ll, that’s a generic, you need to be prepared to run your own interview with without, but it’s also, it’s kind of like patting your heads, padding your stomach, hopping on one foot, chewing gum and singing because you also can’t take over the interview from the host because you are the guest. So it’s a delicate balance that takes practice.  

Yeah. And one thing that you mentioned was soundbites, and I I’d like you to dive into that more because I haven’t heard anybody talk specifically about that before. Can you elaborate on that? Yeah. So if you want to think of a sound bite or examples, watch the evening news and look at politicians. So they may not be our favorite people, but they are excellent.  

They are media trained. They will stay on message. They will get the message out there and they are memorable. So that’s what you want to put into some of your interviews. Otherwise it’s just a friendly chat and people will be like, Oh, I like them, but I don’t really remember what they said. So there’s sort of like, uh, like what, what Eric described does, um, little, one line bite size.  

Memorable for another use of a word could be a catch phrase. So I’ve said a few in this interview, cause I like to walk my talk. So it would be click bait that actually delivers that’s memorable. And that also says what we do at the agency or winging it as a waste. Um, so you can have sound bites. So think of the bit, if it was a news report and they have 32nd spot on the evening news, what that selection would be, that would go on the news.  

So make America great. Again, soundbite over, over, over, over, over, over, over again. But we remember it. I can say it off the top of my head. Yeah. Yeah. And if they don’t, Oh, sorry, sorry. Um, they mean, and if politicians don’t get asked the question that is appropriate to them to deliver their messaging, they will just say their messaging anyway.  

And redirect the question. So redirecting questions to make sure you get your messaging out there is hugely important in an interview. Well, that’s exactly what I wanted to go into next was about messaging. So offline, you talked about how one important thing for your clients is how to offer something different while staying on message.  

So how do you, well, we’ll take me as the SEO guy, you know, I, I know how to deliver a message in different ways, but let’s say somebody’s new and they just know SEO, or they just don’t market it. They just don’t one thing, whatever it is. How do you come out and have multiple diverse conversations with different hosts on different shows?  

Okay. And not be boring, but still. Be able to deliver in your area of expertise, which is just one topic. Well, I think it’s the application of that expertise, expertise to different markets. So if you’re looking at like you could go in a mom podcast, traditionally, that’s got nothing to do with SEO, but if it’s mom, mom blogs, you can go and flip it to that.  

You can also look at what’s happening in the podcasts. Generally are evergreen, which means that they don’t follow a calendar. So, you know, there’s no Valentine. Sometimes there is, but it’s not necessarily like TV, print and radio where it’s, you know, the Valentine’s day. So the new year episode, however, some do.  

So if that’s the case that can be refreshing your SEO for the new year. So then it ties into a calendar event. If, if that’s the way that the program’s going. Um, the other thing is looking at news events. We call it news jacking in PR it’s. Uh, again, it depends on the show. Some shows a daily news, some shows a weekly.  

It depends on the you again, you need to look at the structure of the show, but if your. I dunno, talking about college and the college admission scandal is on. That’s a perfect time to go on podcasts, talking about college admissions, if that’s your area of expertise. So, um, cater your expertise for the audience, cater it for the calendar and cater for the new cycle, depending on the show.  

If it’s appropriate. All right. So, so back to me being a client, we you’ve got me on a bunch of podcasts. I know what my messaging is now that I’ve done a few shows. How do I track the progress? Because we talked about the benefits are usually later down the road. Um, so are there, are there some vanity metrics that, that.  

You can look at that says I’ve had, you know, even though I haven’t financially monetized my episodes so far, um, is there a way that I can see any metrics or any measurable being to, to make me feel more comfortable about spending my time doing podcasts? So with podcasting, you can’t see the downloads of a show.  

The only person that can see that. At this stage is the host through, um, a platform like Libsyn. So as far as download goes, unless the host shows you, that’s not something that you will have access to. If you want vanity metrics, you can always go to the iTunes charts and save the shot, the show charts there.  

Um, and the other thing, even on social media, these ways, days, the number of likes has been taken away of many platforms. So if your post goes out that way, you’re less likely to see it got X amount of. Posts. Um, a lot of times hosts will do a landing page. So they will say, if you want to know more, go to Kelly, glover.com/podcast or whatever it is, the name of the show.  

And then the only people that know that page are the people that have heard the show. Um, So that’s where they’ll visit, but you run the risk of people, just remembering the talent squad.com and going there, and you wouldn’t be able to try it. Um, or a lot of people can also. If, where did you hear from us?  

Where did you find out about us? If you add a drop down menu to podcast and, or the podcast episode they’ll remember that, so you can track it that way. Um, yeah, so there’s lots of it, depending on how you’re doing the podcast too. Uh, how you survey people as they come into the funnel, those are a few ways, or put out a, um, a code  

Like podcasts one, two, three, four, whatever deal. And then, and then if the people use it. Yeah. So it’s a bit of a direct, not direct sales. What’s it called? Direct direct response is one way to track it. Yeah, that’s a great example. I, earlier I mentioned how, um, I have a call tomorrow with a lead, and that’s how I found out where he came from, um, is, is on our, on our intake forms on our website.  

It says, um, you know, who or what referred you so we can thank them. And so that way it’s not, it’s not sleazy and saying, um, you know, and it’s not asking them awkwardly because you position it as, Hey, we’re going to go thank those people. And so we’ve found by positioning it that way, we get a lot more feedback in that field.  

Yeah. And so you can just have it generic on a podcast if you just want to know the platform, but you can have it more specific if you’re on XYZ. Sure. You can have a dropdown with the number of shows and they just select it. Oh, you can just, Hey. Hey. How did you hear about, Oh, I heard you on a lot of people.  

Will people have contacted me the podcast I’ve been on and just said they’ve heard me on a podcast. Yeah. So it can be anecdotal as well. So is there, um, I’ve heard statistics, uh, about podcasts where it’s, uh, I’m gonna, I’m gonna be wrong on these statistics, but it’s something like 80% of podcasts stop after 10 episodes.  

Um, Is there a metric that you use with your clients to say, Hey, we’ve found a good podcast. Um, and they have this minimum quantity of episodes. So we think it’s a good fit. Do you ever look at the quantity of episodes as a, as a metric? Yes. So it’s called we in the industry. They call it pod fade. And it’s, um, I think there’s now 750,000 podcasts  

I don’t know the statistics on how many pod fade, but people get all gung ho about it. They start it and they’re like, wow, this is actually a lot of work. And then they stop, um, as you would know, Daymond because you do it. So, you know what work is involved. So, but we. The town squat agency, when we book people on shows, one of the things we look at is how many episodes when the last episode was, um, the period in between episodes, like, did they do an episode stop for four months, do one stop for six months, do one  

Like we would never pitch a show like that. So we’re looking for longevity, consistency. Um, and you know, when we’re looking for, so we look at it. Tons of things, but yeah, there’s a minimum. Like we rarely would book someone on, just show with, let’s say less than 25 episodes, which is six months and they need to have pushed it out consistently, whatever that schedule is. 

 But in saying that if Oprah comes out with the show and she’s got one episode, Yeah, I’m going to be, you know, always a case by case basis. If someone’s got an established audience and they have other platforms and it’s a new show, oftentimes it’s great to get in there early. So, and that’s where being smart.  

And it is plays into it. Now you mentioned 750,000 podcasts. Um, do you think that we’re, I, I still think we have a lot more room for growth in the world of podcasts, but would you, is your opinion that we’re in the middle of kind of the middle phase of the growth of podcasts we’re still in the beginning phase and there’s a lot more room for growth or do you think we’re kind of peeking at saturation?  

Like how far into this world of podcasts as being a new, cool thing, do you think we are. I think where at the beginning, people kept saying the golden age, but I find that hard to be true because it’s only been around since like 2000 and well, I got into in 2007, um, I think that it’s going to through evolutions of professionalization and it will be used in different ways.  

A lot of people think of podcasts in two ways, one an interview show and two. A narrative true crime. But if you think of podcasts as the usages, I think it will move to internal podcast for organizations as a way to communicate with human resources as a way to communicate with training. I think they’ll start getting locked down systems within organizations and become the new newsletter and.  

Dissemination of information and also learning institutions. Um, so I think there’s a lot of ways to go beyond the basic interview show and, or true crime. Um, a lot of agencies are getting in. I know, you know, all the Hollywood agencies, I’m talking CAA ICM, UTA name, any of the three letter agencies they’re in it.  

And the reason that they are in podcasting is to get, um, their content to turn it into shows. So, and to repackage their own talent because it’s an easy and it’s, it’s quite lucrative. So, no, I don’t think we’re anywhere near the end. I mean, audio has been around, this is just a repackaging of it, right?  

Yeah. Yeah. Well, let me ask you a question on the other side of the mic. So you, as let’s say you host a podcast, um, and I have a reason why I’m asking this because I’ve talked to other people about it. Do you. So, so the benefit of podcasts is that it’s mobile because it’s audio based. Um, now when you add the element, excuse me, when you add the element of video, then it’s less mobile because it distracts your attention where like, where you’re driving.  

You shouldn’t be watching the video, even though some people will. So do you find any value in podcasts that repurpose the content? To include video or, or do you say, just go all in on the audio only. Um, are you talking about the full episode on YouTube for an hour or just pulling a highlight reel of 30 to 62nd or both? 

So that, that’s a great question. So, um, what’s, my original was just the one to do you use the full episode, but I think you bring up a great point. So let’s answer both. Okay. So for the full video episode, I have done both and I enjoy them. And I think that they’re for two different audience. I don’t think it’s an either or REO.  

Um, they, uh, grateful YouTube because YouTube is the second biggest search engine in the world. And then, so it helps with your SEO on that. Um, And then, so there’s the show that I’ve worked on before Spartan up and they do video first and into podcasts, but it’s still considered a podcast. So they are on location at different locations at Spartan race.  

Um, so that’s a different, yeah. Different usage. So are they beneficial? Yes. Is it required? No. The other way, I was a podcast producer for a network. I did eight shows and two were branded. Um, and we used to use video. What we would do is record the video at the end and shop it up. Um, we would redo some of the, Oh, you know, that bit was funny about the bit about the spider or whatever, revoice it, video it, and then turn that into a promo for the show.  

So that’s a cheat way to do it, but still using video to promote a podcast without having to record an hour of video. So it sounds like, um, Using the full thing would be dependent on your resources and the potential value that that answer will vary. But that seems like more often than not. There is value in repurposing the content maybe for social media and making those little sound clips.  

Is that right? Yes. So do you, and then I can ask back to you, like I know rich role does video and many do, but do you watch a podcast on V you know, or, you know what I’ll often do? This is just, I think it’s all personal, right. Even if there’s a video podcast, I’ll often start watching it and then I will just keep it rolling. 

Not watch the video and do something on the computer. Yeah. How do you, how do you personally do it? Me, I do the audio. Yeah. So, um, it depends on the media. So a podcast specifically. Yeah. I’ll usually do it when I’m on the move or, um, that the listeners have heard me talk about how I have a property that I’m working on, building a little cabin for my family.  

And so that’s. The environment that I’ll usually do is when my hands are busy and I’m doing other things, but I need to kind of occupy my mind. Yeah. Often I just want to taste it. I want to see what the person looks like or want to see them talking for a bit and I’ll be like, Oh, okay. And then I’ve gotten that.  

And then I can kind of move on to the audio. Yeah, that makes sense. Yeah. So is it, is it required? Is it necessary? No. Is it a bonus? Yes. Is it harmful? No. Yeah. So as you’ve worked with all these clients and been on these different podcasts, is there anything that you’ve kind of learned about yourself through this journey?  

Yeah. So I was a radio announcer for as long as we discussed. It’s all about getting practice in the interview and it’s so easy just to have a little chat and not to get your points in there. So I would say if somebody is using podcasts for business, to make sure you have a strategy in place. Place so you can hit those.  

So you’re making it worth your while and then you can just enjoy the chat. So, um, having been out of professional radio for, I mean, I used to be on air six hours a day, so I could put it, put me in front of a mic. I’ll just go, I’m fine. I could do all the things, but, and even though I’m a professional. It still takes a while to get back into it.  

So I would suggest doing as many as you can and work your way up in the podcast realm and think of it as steps. So don’t aim for that Oprah interview straight away, by the way, she doesn’t have a podcast. It’s a big purpose of a TV show for any ask me just so you know, it’s TV show first, but, um, but, but keep, if that’s your goal, that’s your goal  

What a great goal to have and work your way up there and then look and. I check where you’ve come from is my point. So go back, listen to you. It’s painful, but it w you’ll notice the things that you’re doing wrong and you’ll notice incrementally how you’re getting better. So after even 10 podcasts, you’ll be icing it and you’ll feel so good about it.  

Yeah. Well, it’s funny you say the term air check because, uh, anybody familiar with radio will know the air checks. Usually you go into like your PD, your program director, and, um, so that’s your boss. And then he sits you down and says, Hey, let’s listen to all your stuff. And I just, when you, as soon as you said, air check, I cringed a little because of my first years of doing racing.  

Yeah. So in radio, you get an air check, as you said. And at radio school, we got one. After every single time we were on air. Everybody cried. It is very confronting and they’ll play it, but they’ll play maybe 10 or 15 seconds, 30 seconds, press pause, and then critique it and then go back and listen to it  

And they’ll point out every single, Oh, you took a breath there. That word was too long. That word wasn’t needed in there. So an air check in for a 10 minute piece of audio could take hours, but it does teach you to get rid of the crutch words. It teaches you integrate it. T V. Excellent. Um, and then one lesson that we were taught in radio school that I found helpful was write out every word that you say.  

Even just for one minute period. Right. And you will notice the extraneous words in there and you can, and then rewrite it with what you should have said. This will teach you to be a better speaker. On air. It’s not changing you. It’s just taking out all the ends, arms, buts, pauses, all the things. Yeah. Yeah, no, it’s, it’s a great point.  

It’s great advice. Um, like you said, it can be painful at first, but once you, once you understand that it’s a learning process, it’s highly beneficial and your voice is your voice. When people say, I don’t sound like that, you do learn to love your voice, learn to love your voice. My, my favorite part in, um, on that topic, but can radio was, uh, I mean, I was early twenties.  

I think I was actually 19. The first time I got on there, maybe 20 and, and so. Yeah. When you’re that young and naive, you got to do the big radio voice and you got to just like puke everywhere. And it’s so cringy to listen back to those. Like, it’s funny now because I’m so far out of that world, but it was so cringy while I was in that world to listen back to the, the early years  

Yeah. Been there, done that. Taking the station off air had a phone call, got everything, everything I used to feel sick before I went on there that found nervous I was, but then six hours a day life. So you can get over it. You can do it better. The first one will never be as good as your most recent one.  

And it’s always written. It’s done once it’s done. It’s done. Move on to the next one. Yeah, because I focus on the performance as well as the preparation, as well as getting the show and then focus on the repurposing. So there’s multiple steps in this strategy. Yeah. All right, Kelly. Well, we’ll get into wrapping up here.  

I want to give you the floor and give you the opportunity to put on any contact information or anything you want to share with our audience. Sure. Um, thetalentsquad.com, everything you need is there, if you want to see, and we’re talking about visual audio, so take a moment to think of what you think. I look like then go to thetalentsquad.com and you can see what I look like.  

I always find that part interesting when it comes to podcast. Yep. That’s funny. All right. The talent squad.com. Kelly Glover. Kelly. Last question I’d like to ask our guests is how do you want to be remembered? The bigger the hair, the better the girl. I like it. Do you get a clap for me on this scent?  

Alright everybody. Thank you, thetalentsquad.com 

What did you think of this podcast?

With an 18-year track record working in media across radio, talent management, TV casting, and producing, today’s guest is here to tell you why sharing YOUR expertise on other people’s podcasts could be your secret weapon to success.

– How you can build relationships through podcasts.

– How podcasts increase your brand credibility.

– And the financial benefits of being on podcasts.

Please welcome Kelly Glover.


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