Brandon Peele: Find Your Purpose

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Hey, it’s Damon Burton from Learninfromothers.com and SEO national. We’ve got Kyle vitro with us and today Brandon, feel a purpose guide leadership coach, author, and speaker, and hanging out in Berkeley today. How’s the weather in Berkeley. It’s beautiful. I was just doing yoga and it’s like early and it’s only going to get hotter today.

I’m jealous. Well, Brandon, I appreciate you. Yeah. Yeah. Equities. I can look at that and I see the sunshine, but I know we got no warrants out there. Yeah. Well, I appreciate you joining us today. Um, so you kind of had a diverse background and, and dabbled in a few different things. So right now you’re in the world of, uh, leadership and like I mentioned, purpose guides and, and it sounds like you primarily focus on helping women find their, their sweet spot in the world.

Is that how you kind of describe it? Yeah. Yeah. For the most part, I mean, that is kind of. What I enjoy doing most just because it just feels right. Not that men are deserving, a purpose and leadership and success. It’s just, there’s just what I, what I’m personally called to. And I’d said in my courses, my courses tend to be heavily male centric.

Um, but my one on one work work, work in corporations tend to be, tends to be mostly women. So you’re the clients that you help, what do they kind of get out? You know, what type of, um, woman comes to you with what type of problems are they looking to solve or what opportunities to create? Yeah. So usually what happens is there’s a few decades of kind of being a good dutiful hard worker.

Yeah. And so there’s achievement, but then sometime around like late thirties, Sometimes as late as the late fifties, they realized, wait a minute, what am I working for here? Like, what is this about? I mean, do I need more success? Will it actually improve my life if I have better wine next year? I mean, cares.

Right? So it’s usually, you know, after you’ve had a measure of success and you’re like this next chapter of my life, It has to be amazing. I get harassed to be on purpose. Like the, my, my fullest largest self-expression. And so usually somebody will see me talk, talk about the power of purpose and the science of purpose, which I’m happy to go into, but they’re like, yeah, I want that.

I want to have a better body, more wealth, more income, better relationships better. Yeah. Yeah. Where do I, where do I take the purpose pill? And then I’ll work with them for anywhere from two to six months and get them to a place where they’re fully on fire. And they’re either going after that promotion at work or creating some new role for themselves, or they’re hitting the eject button to start their own thing.

Yeah. It’s probably a cool experience and transition to see, you know, Kyle and I were just at an event last night and the gentleman speaking kind of talked about the same thing where he helps women pivot. You know, and decide it just like you said, they’d had some, some level of success, but I think it’s probably interesting about being in your shoes is, is the, these women are already driven and they’ve experienced success.

And so it’s probably like a soul, almost like a rebirth where they get to feel that great level of accomplishment again, in a different capacity. So that’s probably unique to witness. Yeah. I mean, it’s, it is you use the word perfectly like rebirth it. Yeah. There’s this element of being a midwife where you’re literally like having somebody shed the skin who they were and they end up stepping out with new skin.

Um, yeah. It’s, it’s, it’s pretty amazing. Yeah. I feel like a, an OB GYN or something. Holy cow.

Well, that’s cool. Um, I want to, I want to talk more about your book and your coaching, but before we get there, let’s kind of bring the audience up to speed on how you got to where you’re at, you know, reading offline. It seems like you kind of came from a different world. So, um, I see in here, Morgan Stanley, U S Marine Corps.

Tell, tell us about those two, any others? Yeah. I want to talk to you about.

So tell us about Morgan Stanley and the Marine Corps. Well, uh, th to be completely accurate. Um, I did have a conventional kind of beginning to mind. Uh, and yeah, recently I’ve been being called back to do work at companies like Morgan Stanley and alumina and the Marine Corps and J and J. But I began my career in investment banking with Merrill Lynch and an investor in venture capital and working with startups.

But it was, you know, it was fast paced. It was sexy, you know, closed, I don’t know, probably half a billion dollars for the financing and enjoyed that, but there was something missing. I’m like, none of this matters to me. Like I know, like I just knew that like, it wasn’t wealth. That was gonna make me happy.

And, and I think I’m unique. I got that kind of early on a couple of high profile careers early in my twenties. And it was like, Oh, okay. So clearly success when you win, you still lose. You’re still miserable. Right. Um, so there’s gotta be something else. And I didn’t know that that was, you know, coming from Chicago, I assume it’s probably very similar in salt Lake where.

Probably not a, probably not a big conversation about what is your purpose in life, other than, you know, being a good Christian, good more men or whatever like that. But, but there’s actually like, there’s something for each of us to do here. There is, there actually is a unique divine purpose and. But I didn’t know any of that.

So I just took the partying. I’m like, okay, this is as good as it gets. I got a cool car. Cool job. Make lots of money. You know, pretty girls, you know, traveling the world, this is as good as it gets. Okay. Sign me up. You know, let’s, let’s just keep blowing the doors off the place until, you know, it’s time to get married and have kids.

And yeah. And I think a lot of people do that. At least a lot of my colleagues did that. Um, it kind of like stayed boys. Basically until they got married. Yeah. And, um, you know, I, I probably, uh, approached her with an unusual fervor. Like I was locked up in six different States, but before I was 28, I mean, I was, I was nuts

and, uh, yeah. Uh, but it was when I was in graduate school in New York. That’s when I started to look within. And that’s really, when everything shifted, I was like, Oh my God, like, I’ve become this monstrosity, this work hard play hard party boy. And it doesn’t mean anything to me. I don’t know. I want to keep doing it.

And I don’t, and I have no other alternative it. Certainly wasn’t going to go move back to Chicago and joined the Methodist church and sell insurance. Like I, wasn’t going to kind of go home. Like I had had to do something else, so yeah. Continue to pull the threads of, of self discovery. And I came out to the Bay area to work with more startups and social enterprises, but primarily I was just doing program after program coach, after coach, you know, meditation retreat, going to India, burning man, a half dozen times, hallucinogens landmark, the mankind project, just really trying to blow the doors off of what I thought reality was so that I could.

Figure out who I was, what what’s my role in it? Um, so yeah, I basically had like seven years. I was like my seven years wondering that desert, just like trying to find like, what is true. And that all came to an end when I started doing actual purpose discovery work, which I didn’t even know existed until I met a guy who said he did that.

And so we worked together for six months and that was hands down the most impactful, powerful work I’d ever done. And shortly thereafter got trained and started writing books and leading courses and coaching executives and teams. And so that’s what I do now. I just focus on the purpose question. What is the purpose of a person?

What is the purpose of their team? What is the purpose of the company? And if, when I’m lucky I get to talk about what is the purpose of a city? What is the purpose of a country purpose of the human species? And I talk a little bit about that in my book, but it’s like. Basically the 24 seven purpose channel over here.

Yeah. You mentioned you come to find him and it seems like you’ve got more than one guests that in some capacity came from finance, burned out and kind of pivoted like you did is that, is there some just common denominator with the world of finance, the wrecks people. Um, well, I think it’s unique in a couple of important ways.

Uh, one it’s literally meaningless. Like we are concepts of money and value and like, it’s not like you are, you can’t point the finance on the Maslow’s hierarchy of needs. Like you’re not making the world safer know I’ve given people. You know, healthy food, clean water, building homes, bridges schools.

You’re not helping them be a better person. You’re not, you’re not helping them be accepted. I mean, like it’s, it’s literally like this kind of abstraction and it’s populated by really smart people who are, who are trained to abstract. And to see patterns and to see what things mean. So it’s like, it’s this kind of perfect storm where you have this meaningless enterprise and you know, all these, you know, rocket scientists like Ivy league people who, who you made them stay philosophy, but may I’m understand economics and psychology and the science of flourishing.

Like they get, what, what, what value actually is. And they realize they’re not doing any of that. They’re just shuffling capital from one place to another. So you got a couple of choices. Um, you can pursue the meeting question yourself. Is that okay? Well, what is mine to do in the world? That’s, that’s the least popular choice, but the most fruitful one you can say, all right, well, I’m going to try to do something meaningful.

I’m going to start a, you know, a social impact fund or I’m going to go in house with a company that does something I believe in. Or something like that, but yeah, I mean, it’s like, it’s this perfect fertile ground for people to like, say this is bullshit. You got to do something differently. Yeah. So how accurate is the American psycho portrayal?

Christian bale up the party every night. Is that kind of feel, maybe that’s the path you’d go down just a little bit. Where are the biggest thing you have to bitch about as someone business? It’s hard because there’s no meaning in your life. It’s funny. Like, because when that came out, I mean, I remember it.

I remember when it came out and I’d already read like Liar’s poker identify feeds. And I was like, so, you know, studied finance and was like, There, and now is exactly what it was like and, and, and what we wanted. We want to do. We want her to be even more like Christian bale, you know, minus the killing, but like the girls in the Ferrari is in jail that night.

Okay. I’m gonna have to give that one a rewatch. But that movie brings up an important point though, is because when you’re young and privileged, like I was like, you know, Christian and bill wasn’t that movie, you get quickly that success doesn’t mean anything like it doesn’t make you see for happier, you, you know, more achievement just begets more achievement.

And unless it’s rooted in who you are and like what your life is about. Okay. You’re killing hookers because you need to find meaning. Yeah. Or just bored. I mean, yeah, yeah, yeah, yeah. That’s I meant that in all seriousness that, yeah. Great analogy, Kyle. So you talked about where it sounded like where things started changing your life is, is where you started to experiment.

And one of those experimentations was, was with coaching, which eventually. Snowballed into where you’re at in your career. How did you first get exposed to a couch and engage one? Okay. Well, it’s interesting cause I’ve, I’ve been at coach, uh, since college, you know, coaching different teams, uh, intramurals, all that kind of stuff and, you know, continued coaching throughout, uh, my early twenties coaching.

Baseball teams, you know, basketball. Um, and so, so it was always kind of baked in, I mean, it was baked in that like coaching was important. Like that’s how you get awesome results. You know, my dad’s a great coach. I mean, he’s, he’s spends his time doing wealth management stuff, but he’s either great kind of mentor coach.

So it’s always been yeah. Kind of baked into me that I can help people do things differently. Um, but I never really kind of. Turned the lens on myself seriously until I was like, you know, my late twenties and yeah, I just had a, had a bunch of people tell me a nice and not so nice way that I was an asshole.

And, um, so yeah, so I just started doing a bunch of personal development work with the mankind project with landmark, and you get lots of coaches and mentors in those groups. And. And yeah, you really get the value of what it means to be seen and loved and somebody who stands for a bigger version of you than you see.

Um, so it’s, it’s been gradual, but in my late twenties, it was like, Oh, wow, this is powerful. You had, you had mentioned also in your experimentation, a bunch of visits to burning man. So is burning man. Commercial now, like, is it kind of evolved where it’s not aligning with its original roots as much anymore?

That’s not my experience. I mean, I haven’t been the last two years, but I went in 2016. Um, it’s bigger. Uh, I mean, there’s more people going and there’s fewer of those people who are kind of old timers are like hippies or creatives or experimental, but the actual principles, the, and the model has not changed at all.

Like it’s still, you know, no, nothing commercial, no brands. You know, you have to bring all your own stuff. Self-reliance self-expression um, you can’t buy anything other than a cup of coffee and a bad guy. Okay. That’s it. I mean, it’s just so in my understanding of it hasn’t changed fundamentally, but the people and the amount of capital and resources has increased dramatically and a big piece of that because the Bay area tech scene, you know, Oh, these founders with more money than sense for like funding, these giant extravagant camps.

But there aren’t that many of them, I mean, there’s maybe like a hundred, uh, Silicon Valley, you know, millionaire, billionaire camps, and there’s like 10,000 other things. So it’s like, it’s okay. I mean, maybe you’ll see a slightly cooler art car than you would have 10 years ago, but it’s the same. I mean, which is to say it’s totally different every moment of every day.

And you never know what to expect. Yeah. I remember, um, in Kyle you might remember more details than me, but, um, I remember a couple of years ago it was talking about some, just like you said, tech guy or somebody with a bunch of money. And he wanted to, he had requirements and he’s like, Hey, I’m coming to burning man.

And I want whatever extravagant. Set up and they said, no. So it sounds like it’s, it’s other people are trying to make it commercial, but, but they’re keeping their guard up. Rightfully so. So that’s interesting. Yeah. I mean, there are people who game the system. I’m like, I know a guy who, I mean, that’s his deal.

He creates these luxury theme camps. And so. You know, nobody knows that it’s him kind of orchestrating it and making a profit off all these tech guys, but he does it and, and it’s, it’s out of integrity. Um, nobody else really knows it or sees it. They just kinda think, Oh, rich guys having fun in the desert big deal.

Yeah. Well, um, earlier we talked just briefly about Sears and Kyle and I both, uh, I had a question about that. So offline you’d provided a note that said you were involved in a approximately $600 million debt offering for Sears. So I got two questions on that. Uh, first question is how long ago was that?

And then the second question is what’s your take on? I think they just filed for bankruptcy yesterday. Yeah. Yeah. On third. Do you ever meet Eddie? No. Wow. He was like the wonder kid in early 2000. And then yeah. Yeah. I, um, I worked on a couple transactions for two years in the late nineties, probably 98, 99.

So, um, it was, you know, Pretty boring standard corporate finance thing. Like not really, because it was an M and a was an IPO. It was just, you know, a debt offering of sorts. Um, and I mean, what I, what I learned when I took away from it was that their corporate offices, which we visited a number of times where like the least.

I mean, it makes office space, offices look beautiful. I mean, Brown like field of, and these are this, isn’t like some call center in India. These are people who make 80, $150,000 a year, like nuts our life. And I was like, wow. Get me out of here. Yeah. What was it? Um, I mean, was that a casualty of the late nineties and maybe before a fancy opposite, started caring more about aesthetics and things like that?

Or, or was it just that much worse than, yeah, I don’t think it was, whereas, I mean, it was, it was a pretty well-respected well regarded company. If you work there, you know, um, I don’t think it was like a Paragon of like consciousness or anything like that. But, um, yeah, I mean, I think it was just an average company that had reached scale basically.

Um, and you know, of course their business model got pretty much blown up because they were, you know, we, I used to shop there as a kid with my mom. I’d get the generic sneakers, the generic shorts, that generic polo shirts and. And yeah. And now you can get generic much more generically and cheaper. Yeah.

Well let’s okay. So that’s, we got your background now and, and kind of jumped around a little bit. Let’s let’s come back to where you’re at now. And you mentioned you wrote a book planet planet on purpose. Is that, is that the title? Um, so tell us about the book and who the, who. What audience, what’s the ideal reader that would benefit from your book?

So basically, I mean, there are thousands of purpose books and I’ve got a few dozen behind me here. Um, and so in a sense, like another purpose book doesn’t need to be written, meaning that like there’s, everyone knows it’s a best practice. Like now that the science of purpose is out. And you can check that out.

Science, purpose.org, where you can make more money, you’re more fulfilled, uh, better relationships. You’re more likely to be in love. You have better sex. You live long, you live seven years longer. I mean, it’s like people are starting to get it, but one of the things that’s been missing is a treatment of the subject that’s designed for like middle America.

So not, uh, not some woo spiritual thing. Um, you know, that’s an unsubstantiated. So what I did with planner on purpose is I created this, uh, you know, it’s been called the most comprehensive book about higher purpose ever written where it’s it’s. Plenty of research. So how purpose transforms your health, how it transforms your career, how it transforms your love life, how transform society and really what it means to bring in your life.

So what does the discovery journey look like? What can you expect each step of the way, how it feels, how things start to shift and then how you use that to kind of empower your leadership. So where your leadership now has velocity. And so I’m like the first half of the book is all about discovering your purpose.

And then transforming your career and your leadership with it. Now, the back half is written for a distinctly global person, meaning most people just want to be happy and wealthy and have a, have a good life. And there’s nothing wrong with that. But for some people, their purpose says, actually we have a profoundly dysfunctional world and I need to fix it.

So the back half actually looks at what is a planet on purpose? What would it be like if we employed all of our species, best practices, if we had everybody discovered their purpose, what kind of political economy would we have? If we really took it on like, all right, humanity has got a purpose and we’re going to live it.

What would that planet look like? So it’s a bit of futurism, a bit of a philosophy political economy. Like when we start to look at the basic unit of cooperation, the city state. So imagine salt Lake had total integrity where everybody in the metropolitan area knew who they were, was contributing at their highest level.

What kind of politically kind of mood would you have? Would you have people? I mean, obviously if everyone loves their job, do you have the same jobs? You know, if, if everyone knows their purpose, do they still pollute? Do they still use hate speech? Should they still discriminate? Do they, you know, all these social problems, we start to look at newly like, wait a minute.

If I’m cool inside, do I need to like watch football on Sunday? Do I need to have that third cocktail? Do I need to, you know, go chase girls all all day? No. So this there’s are literally our entire economy, entire modern human experience shifts. When purpose comes online, it gets simpler, more elegant and more targeted, more directed, and also more joyful because it’s true.

You’re not like chasing a dragon, like you’re just, you know, doing your thing. Do you, uh, so speaking of economies, um, Capitalism is obviously the way that we were all in the U S and, and generally speaking, most people agree that it’s, it’s not perfect, but it’s the best option. So do you ha would you agree with that?

Or, you know, do we have any realistic alternatives in the current state of affairs? Yeah. Well, um, It depends what you mean by most people, you mean by most Americans and yes, you’re right. Most Americans believe the American version of capitalism is the best. Um, you know, there might be like 10 or 20% who are really passionate about socialism or social democracy.

But now if you expand that to, you know, what you mean by most people to the Western world, so Europe and the United States and potentially Australia. What you see is that actually most people already know that social democracy works better. And that doesn’t mean we don’t have businesses, but quite the contrary, like in, in countries that have a social democracy, I think it’s yeah.

Uh, the status nine out of the 10 happiest countries are social democracies. Eight out of the 10 countries that are most friendly for business, social democracies, no nine out of the 10 countries that have the highest GDP social democracies us is, is a special case because we’re not productive. We have terrible infrastructure, terrible internet.

Well, we just overwork everybody. So in the, in Europe, they’re working 35 to 42 hours a week, but we’re working 50 to 60. So we have higher output per person, but per our work, they’re more productive. So in a sense that the data is in like people who studied political economy, everyone knows that the best system to get the best outcomes in terms of literacy, happiness, wealth, prosperity, sustainability, all that is social democracy.

It’s just not a popular idea here in the United States, because not that many people even know what it means. They think it means like bread lines and, you know, working in a mine. No, it just means we have everything that California has. California is a social democracy. We have, you know, we’ve got free health care.

We’ve got w w we’ve got, you know, cheap education. We have almost all those things. It’s everything that us military is. That’s a social democracy. And people think that for some reason, that, that, you know, capitalism is better. When, you know, when you look at the States in the union that have the, uh, the highest GDP, it’s all the ones that have the highest level of social programs.

So it’s like all the data is, and we just haven’t updated our awareness for what it means to govern ourselves with purpose. So I got a couple questions on that because I’m fairly ignorant to social democracies. Um, it is kind of go along with like what you were saying about a lot of people in America.

Think when they think of socialism, they think of historical socialism and real dramatic scenarios. Um, so these newer society, not newer societies, but the, the newer examples of social democracies, how old are those examples? Yeah. Brand new historical data. Do we? Yeah. So if you look at, uh, New Zealand, Norway, Finland, Sweden, Denmark, uh, Canada, uh, there’s a handful of them basically, and it’s mostly Northern Western Europe where these are some of the oldest countries on the planet and they have the benefit of.

Being better educated and being less ethnically diverse. So there’s generally a larger level of trust. Usually when people don’t have a lot of education, they tend to fear others. And, um, when there’s more kind of cultural diversity combined with low education, there’s even more fear. So, so, so these countries are a little bit, or a lot less diverse and they still have, uh, Islamic immigrants and, uh, folks from Africa and all that, but who they are.

I mean, they, you know, in Denmark, they regularly. They’ll quiz the voters to say, would you pay more taxes? And this is they’re already paying 70%. And they say, yes, we trust the government. Like they’re doing a great job, keep it coming. So, you know, how, how, how do people, um, and I don’t expect you necessarily have an answer for this.

Um, but how to, how are people incentivized in those environments? Like how to, and this kind of speaks. Conversely to the, the goal of purpose, but, you know, realistically, uh, the majority, a large chunk, if not the majority of people pursue financial rewards. So how are people incentivized in more socialized environments like that?

Yeah. So that’s a great question because that’s really at the heart of why America can’t really wrap its head around it because we’ve been a nation of like strugglers. I mean, we’ve, we’ve been bootstrappers and like, what we think is that unless somebody is pushed to the point of poverty or death or disease or dismemberment, that they’re not going to be motivated to do anything, because we were founded by these people who, you know, the ones who weren’t didn’t come.

So we have this culture that like things have to get really bad in order for somebody to act like a good person. The thing is, that’s just not the case. And in, in social democracies where they have a social safety net, some, some have like minimum incomes or meaning, like literally you get paid by the state.

If you can’t make enough a free education free healthcare, or they find is that very, very few people take advantage of it. Because the, the it’s understanding what it means to be a human being, you know, is based on kind of Maslow’s hierarchy of needs of modern psychology. And nobody wants to hang out here at the bottom, smoking a crack pipe as the last resort.

That is like, when you got nothing left, nothing yet. No hope left. You know, your family’s deserted, you you’ve been called a jerk. Your teachers are ticked yet. I mean, when you’ve got nothing left, you got, you got a crack pipe, you got a gun, you got, you got that. The thing is it never even gets like a 10th of the way down there democracies.

So if you fall on hard times, if you get sick, if you suddenly discover your purpose needed to change jobs, you can do that. Like there’s, like I said, these economies are thriving. They’re abundant. They make more money per hour than we do. And we really need to like, look at that and say, wow, given that nobody needs to work.

Like you could just take the state assistance. You could hang out in your apartment, you could drink beer all day, you know, pee in the park. You could, you could do whatever you wanted. Why is it that they, that they are most successful human beings on the planet? Why is that? Is it because they’re there?

Those human beings are different in those countries? No, it’s not. They’re just a normal human being that feels safe enough to creatively self express. And so they do. And they have the opportunity to do it, but here we tend to think that like people are bad and the only way that you can create safety and success is by giving people nothing.

It’s like, it’s like the same, same mentality where you starving dogs. So, so he’s like a good attack dog. It’s the same mentality. And the thing is, it doesn’t work. It doesn’t produce the outcomes. We don’t. You know, w w w we’re we’re slipping in terms of education and in terms of income, our environments in the tank, our government’s the least trusted government in history.

I mean, like it doesn’t work. What does work is that other model. Yeah. Um, you know, I had a conversation with, uh, another entrepreneur. This, this was probably months ago and she was a business owner in, she was originally from South Africa and then I think she moved to Denmark. And so because of her history in South Africa, she would consult a lot of startups in South Africa and, and what she brought up.

It was interesting. And I don’t expect to have an answer on this either, but, um, she had talked about how. In Denmark and in Europe they have laws and I don’t know the details of laws, but the laws are around workplace burnout. And, and it’s almost like maternity leave. Like you can do burn out leave. And what I found interesting is she had said, you know, half the people I talked to are on burnout leave.

And so I said, well, how does, how do the businesses stay productive? And she goes, you know, I don’t know. And, and, and I don’t expect you to have an answer either, but if you’re familiar with that, Do you have any insights into how from a business owner, business management? Cause a lot of our audience are entrepreneurs.

Yeah. I’m really curious about those. How does economies maintain accommodating that workplace burnout while maintaining productivity? Yeah. Well, I mean, I’d have to actually see the numbers that she’s talking about because that’s not my understanding of how that works. Um, so, so basically every human being.

It goes through a cycle of like being engaged, creatively expressed, making achievements. And then, then something shifts where, whether you want to call it burnout or you want to call it like, they’ve got a, they’ve got something else growing within them. Some new version of their purpose and Denmark is unique because they will literally pay you to quit your job and to go study things you’re passionate about.

And very few people do that. And most, like I said, most people don’t want to hang out all day, all year in, you know, on the state. Like they, they want to create, they want to serve. It’s just the nature of the human soul. And I think we’ve, like I said, we we’ve lost sight of that. I mean, all the science says that the pinnacle of human achievement, if all these needs get met is self expression.

It’s service. It’s creativity. It’s not. Taking from others, like people who get rich in continue to take from others and don’t evolve. That’s not what success is. That’s like, that’s being developmentally stunted. That’s like, literally somebody who’s like mentally challenged who has got some level of safety, but has decided not to find themselves has decided not to serve.

So he’s got folks like bill Gates and Warren buffet are like, okay, not money. Yeah. Oh yeah. Service figure out what I care about. Go do that. Yeah. Yeah. Uh, Kyle brought up an interesting topic yesterday, um, and this kind of goes into self improvement, but this is kind of a little bit of a tangent and it’s more in the physical wellness, not so much the mental wellness and Kyle can chime in, but he was saying that, uh, he read somewhere about the rich guys that care about their health and Silicon Valley are now starting to, uh, basically hire.

Young healthy people and do direct blood transfusions because there’s like these studies that say young blood helps kind of keep you going, like you ever heard. Yeah. It’s disgusting. And I don’t mean disgusting, like from like a booger, not Siemens perspective. I mean like disgusting from like, if you think that your life.

The purpose of your life is to subordinate young people. So they can give you plasma and blood. Again, I’m not saying like there’s anything wrong with organ donor donation or anything like that to save a life, but like hire a blood bag though. Like a personal blood bag is I know, I know. I mean, there’s, there’s, we’ve, we’ve got like a gazillion science fiction stories about this.

We’ve been warned about this, like. Like if we keep having a system that route that rewards people who don’t know who they are, don’t know their purpose and just continues to give them more money without any more awareness, what ends up happening. They end up taking that juvenile, like eighth grade mentality and say, Oh, well, I can tell now I can take life.

Cool. I’m going to, I’m going to line up. 15 kids have started farming me replacement, organs and replacement knees and whatever. I mean, like. China, they kind of have that. They, they literally will. Oregon tourism. Yeah. Yeah. Well, and they’ll, they’ll raid prisons. They’ll raise their own prisons and just take poor people’s stuff and put it in rich people.

And it’s not that everybody in China is doing this, but some people are doing that and they’re starting to do it here just a little bit more above board. So, um, yeah, it’s, it’s, it’s deplorable. It is. I mean, It’s not what we’re meant to do here on this planet. So I have one question, you know, they say that automation is going to bring up tons of unemployment rates, and then there’s the discussion about universal basic income to replace that.

And then there’s the discussion that if this happens is universal, basic income, it’s going to give people the chance to become creative. Um, like you’re saying, they’re not going to have this and could actually kind of make it more utopian society. Um, are they far reaching on that or is this kind of tying back into what you were just saying about some of these democratic socialist countries over there in Europe?

Yeah. Um, I guess, like I said, like the there’s all sorts of great, uh, studies about universal basic income where they try it, things improve. Uh, and then of course you have all the examples of the social democracies in Europe and New Zealand and Canada, where they have a healthy social safety net. Some of them have experienced, uh, experimented with universal basic income and people don’t take advantage of it.

They don’t it’s okay. They, they use it for when they need it. And then they, then they, you know, go make their money doing what they love. Well, it’s, you certainly have an interesting background and I appreciate your intimate knowledge of this world. It’s interesting to me. Um, and so I have notes here where, you know, your career before this, it looks like you had an MBA in leadership at Columbia business school.

And then, and then we went to a purpose guides Institute and tell us about purpose guides Institute and. What’s the training process, like to better understand this world. Yeah. So, um, there are, yeah, there’s dozens of like coaching schools, right? Uh, the. When it comes to purpose though, there’s only really a handful of people who, who specialize in that, who do it well, uh, Animas Valley in Colorado.

There’s a true purpose Institute, which is here in Berkeley. The founder of it, the guy wrote the forward of my book, 90 yards away from my office. Uh, then there’s the purpose guides Institute, which is in San Francis. And, um, they’re all somewhat similar. Where they help people distinguish that parts of their personality that are not their purpose, but you might call their ego structure.

So they’re their critic, they’re skeptic or image consultant. They’re wounded child. Uh, the risk, excuse me, the risk manager. And by the way, that’s Tim Kelly’s framework. He a guy who wrote the forward to my book is his book, true purpose. You can find all that here. Um, and they basically help help you distinguish what those personality parts are versus what’s really true.

What you might call your higher purpose or your soul’s purpose. And you reveal, you know, both of those, you get a high definition view of your ego, high definition view of your, of your purpose or your soul. Then you. Put yourself back together again, and then start to take purpose line to action. So now you know who you are, what your life is about, what you’re meant to do.

You start making changes in your career and your relationships and your health and so on and so forth. So, so that’s the general purpose discovery process. And, you know, every school has got their tweak on it, but I went through an eight month program with the purpose guys Institute to learn their method, then studied with other folks as well.

Is there like an international governing body over this type of thing? Or, or is that kinda like the, uh, like everything’s kind of standalone, like this Institute standalone, like all the institutes report to upper body? Well, it’s funny, you should mention that because, uh, in psychology and coaching, you know, they have these, these oversight bodies and that’s really, their function is to like, make sure that these schools are turning out.

Good candidates and all that kind of stuff, uh, or good graduates. Um, now in purpose there isn’t no, that being said, I’m sorry. Or this group called the global purpose leaders and we are launching officially. We’ve been working together since the early 2017 and we’ll be launching officially next month.

And that is more of an association than like a accreditation thing. But. One day, maybe it will expand into purpose accreditation or something like that, but it’s, it’s really like a worldwide movement of individuals who get this work. So as we kinda wrap up, um, you had mentioned that you’d advise listeners or, or even if you could tell your younger self to kind of find your purpose for the people that haven’t dived in too deep of a world, as you have, like how do they, how do they get their foot in the door to find their purpose?

Yeah. Um, so the first thing that needs needs to be present is you have to have already done some previous inner work. And this basically rules out. Most men, most men are hardware oriented. Like I just need to work harder. I just got to make more money and get a better girlfriend, better apartment, better car.

You know, it’s a mental spend, the first two or three decades of their life upgrading hardware. Whereas women tend to be much more oriented towards looking at other ways to approach it, to get, to get a better result. So, um, yeah. Yeah. And again, there’s nothing wrong with men. Like I sit in a room and circle.

I do a lot of work just with men. Most men, especially most entrepreneurial men are not really that like into inner work. So the first thing that has to happen is like, you already have to be somebody who’s looking within. So it has done some therapy. We started with some meditation, maybe not a personal development program or two.

And then the next piece is if, if, if you meet that threshold, then you need to get that you can’t live your life without a connection to your purpose. You’re living somebody else’s like, unless, you know, it’s like a book rattling identity, the same way. You know, you love your parents, you love your wife, you love your kids.

Let’s, you know, What that is. You’re living someone else’s life, you’re living in accordance to some somebody else’s version of success, whether it’s Warren buffet or Ian Musker, Colin Kaepernick. I dunno, whoever you’re you’re, you’re, you’re conforming to some other success standard. And so, you know, it’s like in the matrix, right?

You get the blue pill, red pill. So once you know that you’re in the matrix, you got a choice. All right. Which billing gonna take. And, you know, if you, if you take the red pill, you get to discover who you are and live your life. If you don’t, you go back to sleep, but then you always have some, some somewhere in your head, does that splinter, like Morpheus says you get that splinter in your mind.

Oh shit. Am I looking at my life? There’s something bigger for me. So like, Mentally intellectually, personally, spiritually. Yeah. Those conditions have to be there. You can’t just be somebody who like, he wants to be more successful and thinks that purpose is the best way. Like it has to be. Okay. I get that there’s value and understanding myself internally.

So I’ve done some things and I get that. I’m probably not showing up as my highest self. And I want to discover what that is because I mean, that’s really. That’s me, that’s my life. Like why would I do anything else? And so, so once that happens, then you, you know, you start to read books, you know, work with purpose guides, take courses.

Uh, you can find out a lot more about that on my site, uh, uh, Brandonpeele.com and then I’ve got lots of other colleagues. Uh, we’ll be launching the global purpose leaders site where you’ll have access to dozens, if not hundreds of other of other people who do this work that you can work with. You know, um, when you were talking, a gentleman came to mind that I’ve read about, I’m sure you’re familiar with Eckard Tolley.

Um, I can’t figure that guy out. Like, I, I, I can appreciate, uh, his perspective on things and like, I, I get, I get it, but you know, the part where it’s, uh, interesting to me is where he talks about. And I could totally be misunderstanding this cause I haven’t looked at this stuff for awhile, but from what I remember, it was basically like nothing matters.

Like you’re just kind of here. And to me it was really depressing. Well, it could cause it’s not true. I mean, if what I mean is like, there is a perspective where they’re very valid, a very valid and I’ll even say true perspective where. You know, we get where we’re all one and how things happen. You know, it is part of, it’s what it means to be alive in a, in a, in an alive cosmos.

So your, your life form your life form, and we’re doing our things and there’s a measure of predictability to it. It doesn’t matter. Now that said, ask any human being, if there’s meaning, and they’ll say, yes, Just me. Like, it means something to me even. I mean, actually scientists and atheist there’s meaning in their scientism and their atheism.

They they’ve, they’ve hung their hat on it there that there’s no meaning that itself has meaning you’ve ascribed meaning to it. And so we’re, you know, as they say in landmark we’re meaning making machines, we make meaning out of everything. Now the question is, are we going to adopt someone else’s meaning whether it’s Eckart tolls.

Totally is or some other existentialists who says there’s none, which is again, somebody meaning construct, or we’re going to say, I’m going to find out what my own is. And so, you know, when Eckhart totally, um, says words like purpose, I mean, I was just gonna say, he doesn’t know what he’s talking about.

What he’s talking about is like, you know, communing with the divine, which is an upper world. Spiritual experience. Purpose is not that. Or at least how I hold it purposes, a descendant journey. Like you’re going down in, in, into who you are. So you can fully express that the other they’re both valid paths and you know, I’ve, I would welcome a debate with that card.

If you could get them on there, they’re both totally valid passing. There’s nothing wrong with it. But, um, that cart needs to stay in his lane. Talk about sexuality. Oneness waking up and leave the world, the word purpose to people who explore the realms of soul and purpose and what that actually means. So, um, that’s right to say about that.

Alright. So as we wrap up, uh, you know, a lot of times we talk to entrepreneurs and coaches and, and, and we say, how, how do you relax? But like, it sounds like that’s like your whole mantra already. So, you know, what do you do outside of. Work time. Yeah. Um, great question. I played a lot of guitar, played guitar just about every day.

I work out every day. Uh, I have a scotch at the end of every day that helps. And I usually fall asleep on the couch with my wife every day. Now, you know, it’s not, we don’t always do that. We go on dates and we sing karaoke and travel and all that kind of stuff. But yeah. I mean from the outside, you know, you’re not, you wouldn’t, you wouldn’t guess I’ve been in six different States.

So this is like, Oh, this is just a guy who likes to play guitar and sleep now, are you, um, so there’s gotta be something that is like super, super bizarre or like out of character. So, because, cause the whole thing is like, you know, Know, finding yourself. You’re probably like the super heavy metal rock guitar guy.

Huh? No, I was going to say, it’s gotta be like K-pop for like a, like totally different, right. Like bluegrass. Well, so there’s so much of both of what you both have, what you both shared is true. Uh, I had my bachelor party earlier this year at a bluegrass festival morning. I was playing Motley Crue. Um, On my guitar.

I’ve been working on Bob Seger. I mean, I like, I like it all. I’m going to like hip hop, but I don’t really know K-pop so I can’t even say what’s whatever the heck it is, but, um, yeah, I mean, yeah, my, my, for my 40th, my wife took me to a guns and roses show, like kind of like, it’s still like, are you blended or single malt?

A single. Yeah. Like, like the smokey PD or ones like a lava Doolin, like a, Oh yeah, yeah. Logon Bolan. That’s my favorites. Nice. Well, Brandon, I appreciate your time. Uh, before we go, why don’t you pitch your buck, throw out your website, your phone number, whatever information you want to put out there you got so you can, you can find it all@brandonpeele.com.

That’s B R a N D O N P E e L e.com. And, uh, yeah, uh, there’s there’s a way to get in, get in contact with me. Yeah. Um, like I said, one of my favorite things to do is just to work with women. Uh, and also to speak at conferences and accompanies. So you’ll see a lot of that on my website, videos and testimonials.

And of course it was my books and media and all that kind of stuff. So Brandonpeele.com. Cool. And before we go, we surprise our guests with a random question generator. So I’m going to go with the super bizarre one came up on the phone. Brandon, would you rather have a great fruit size head or a head?

The size of a watermelon? Well, watermelon, especially if I could like point it this way, like an answer. There you go. We wouldn’t even know. I mean, those would be okay, but it’d be cool if like headbutt things like, yeah, that’d be hard to sleep. You get a lot of net cakes too. The memory foam, baby. All right, Brandon.

Thanks for your time. I appreciate it. You guys connected with you guys. Take care.