Barry Magliarditi is the Founding Director of The Game Changers and has been recognized for his thought leadership by the 30 under 30, among other national awards.

After conquering a $4.3 million dollar bankruptcy, he brings a deep respect for every individual and their story and he’s here today to help you triumph with your “inner game.”

Episode highlights:

  • 0:21 – Story Behind the name Magician
  • 0:54 – Barry’s Background
  • 12:20 – Next Chapter
  • 14:44 – Goals
  • 20:21 – Barry’s achievement

Learn more about this guest:

Podcast Episode Transcripts:

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

A master of his craft and described as the magician Barry Magliarditi joins us from Melbourne Victoria, Australia to talk about aligning our inner game to achieve business success and personal significance. Thanks for jumping on from the other side of the world. Hey Donna. Thanks for having me, Mike. So the magician, what’s that all about?  

What’s that name? All about? Oh many years ago, actually I was a coaching, a woman, and she’s going through some significantly tough times. She’d worked with a bunch of different businesses, advisors and coaches before. And, uh, no one would be there to help her kind of get traction, move things forward. And we had a very short session together.  

I think it was less than 20 minutes at the time. And, uh, things completely transformed for her in a business out of that. And, uh, from that point on, she recorded me a testimony calling me the magician and it kind of stuck. Good. That’s a good story. So is that to give our, give our listeners your background, is that what you do is help other people.  

Yeah. So, so short background might, um, I went into business for myself at 18 years old, actually in the kitchen and bathroom renovation game. And, uh, the company grew very, very quickly. We grew to a couple million dollars a year, um, bunch of staff. And, and through that time I met, uh, I met, uh, met a woman and had a couple of kids and then things kind of fell apart for me.  

Uh, Life just went, went, uh, and sideways, so to speak. And it got me to a position where she left me, took the two kids and I was kind of forced into bankruptcy, um, after being in business for about five years. And I went on a, a self discovery journey. I wanted to work at how I’d mess my life up. So, yeah.  

And what I, what I realized is that, uh, The experiences that we learned to survive, become experiences that has to evolve with depends upon. And so I survived that experience growing up with my dad was never there. Um, for myself and my brothers working always busy and I went into business to kind of not have that experience.  

I went into business too. When I eventually met, I met a woman and had kids to be able to be like free and to have this laptops, lifestyle and money. And. What I did is I actually created the complete opposite of that. I created none of the experience that I had growing up for my kids by that probably 10 phones.  

And so that limited to self-discovery trying to work and have missed my life up so bad. And, uh, through that experience started to learn more around what we now call the inner game. And the other guy. So how we want internally between like our conscious and subconscious minds, uh, energetic DNA is I value structures, I believe systems.  

And how does it actually form and create the life around us. So do you think that were before you had this separation and, and everything fell apart where you are already creating that self sabotage or, or did it happen after something else and then it fell apart? Um, I was totally creating it just, wasn’t conscious at that point in time, you know, like I went into business and I maybe distinctly, when I went to business, I’m like, right, I’m going to go, I’m going to create this thing that, that pays me a lot of money and it works without me.  

Sorry that, you know, when I eventually made a woman and have kids, I can be there for my kids. Like my dad, wasn’t there for us and don’t get me wrong with that. But I’d lost myself and my three other brothers, but he did what he thought he had to do to bring us up, which was fantastic. And I love him for that.  

However, I would have liked to have had him there at my sports games or at my assemblies, you know, those sorts of things that I remember him not being present for. And because I went into business to create that for my future family, I never actually had it. And this is a weird thing that we’ve found happens with.  

Um, I created neurology is this programmed in two functions. One is survival and two is reproduction. And what it knows to survive is what it’s already experienced in life. Now, even though we know that that, you know, being poor or, you know, working heaps of hours or making poor health choices, aren’t necessarily the best choice for us.  

If we’ve been through them before and survived them, we’ve programmed in that part of our brain, that their survival experience. And so therefore, Consciously and unconsciously, we keep seeking them. And so, yes, I totally was creating it from the moment that I opened up that business to, uh, to pretty much the moment that I realized I was frightening.  

Things then started to change. The first problem is thinking that doing your own business is going to give you the opportunity to work less, at least the first few years. Right. That’s right. Yeah. So how did you figure it out? It sounds like you kind of got to figure it out. Now, walk us through that journey.  

Yeah. So, um, I remember many of the business coach just before things like finished up and, um, didn’t help me, but I remember like I made the transition, I moved to WOA to try to rebuild things with her and the kids. And then I had this moment a few months later where I’m like, man, I want to work at how screw my life up so bad.  

I didn’t even know how it happened, but I came across a personal development CD set, and I’d never really experienced anything like that before in my life. Putting this state a and I got to track number two and I was like, this is what I want to do in my life. I want to, I want to be a coach. I want to get through whatever I’m going through right now.  

And I want to help people never have to experience what I experienced. And so that led me to, uh, doing a diploma in life, coaching learning, and I’ll pay lending of therapies, diving into quantum physics, you know, on this massive journey of, of essentially self discoverySo where I started working with clients and at that time they weren’t business owners that were just everyday people.  

That had depression that had sexual abuse issues that had a traumatic experience that working through. And what I started, I noticed a few years later is that all my clients started to become business owners, right. They either would be the sign as attracted to me, although going into their own business, um, through working with me.  

And now this is really weird. Like I completely, because this stuff, I haven’t got the qualification to help business owners, you know, like I’m coming. Complete finally, when it comes to business, still have that drive inside of me. And so one day I realized that all my clients are business owners and they were getting incredible results in their business and life through the work that we were doing together around their inner game.  

And that was when I started to make this bit of a connection around. The more that we work on ourselves. And the more that we work on, how we’re showing up internally, the more that I lost up to change for us externally. So why, why don’t we kind of explore that and maybe a good point to start at is, as you mentioned, you had a bankruptcy and it was a substantial one, right?  

A couple of million dollars. Yeah. Yeah. So where do you start after a bankruptcy? Oh, my like, um, like I remember driving from, from Tasmania, caught the boat across to Melbourne and drove to WWI with, with less than a thousand bucks to my name. And it barely got me there by the time I paid for fuel and food.  

And I remember the whole way along the most traumatic experience I remember in my life yet. I still remember feeling this distinct feeling that there’s a purpose or a reason I was going through this. I didn’t know why. And it didn’t make sense logically, but I knew that there was something there. And so listen to that CD and I’m like, okay, I’ve got to work at how, like I screwed my life up.  

And there’s this aspect of me taking over responsibility, even though I wanted to blame all these other situations, there’s a much bigger story than that. Even though I wanted to blame a situation, there was an aspect of me realizing that in order for anything to change, I did first own where I was at. I did first.  

Like accept or be okay with where I was at realizing that where I was at was perfect for that point in time, even though it didn’t make sense, even though it was painful, I knew in order for me to actually move forward, I had to first be okay with where I was at, because otherwise moving forward and mean that I’m just trying to suppress or just try to push down the pain that I was feeling rather than just allowing myself to actually feel it, experience it, learn from it  

I think that’s important that, uh, even if it’s, you know, whether it’s something like where you went through and it’s a stressful situation, or even if it’s something totally, totally different. Um, I think it’s really important that people, uh, go through that process where they say, this is part of what I need to go through.  

Obviously it sucks and it’s not comfortable, but very rarely do I hear people. Be conscious of that, that it’s something that you just have to go through and then you’ll take away something once you’re out of it. W w the way that I, I, what I realized back then diamond was, I was like, well, if I can’t fully own and embrace the situation I’m having right now, how can I, the owner embrace the situation I’d like to create for myself?  

Like, if, if he’s where I want to get to, how could I ever be present or grateful appreciative of that? If I’m not grateful and appreciative and present of what I’m experiencing right now, like there’s a complete disconnect there with that. And I see a lot of people even today that like, Oh, well, I’ll be happy when, but when I make that money or when I get that employee or when I get that pattern or when I borrow that house, then I’ll be happy and it’s it.  

It’s not a switch. That we flick when we get to that point in life. Like if we can’t look to accept where we’re at right now, we can’t ever learn to accept it. That’s where it is. We want to guide it. One of my Mike said, it’s not saying, well, Hey, last is shitty. And I’m okay with that. No, it’s like what you’ve created right now you’ve created, right?  

No one else has put you here. Not the environment, not your partner like you yourself consciously or unconsciously have created the environment that’s showing up for you right now, because ultimately our perception of reality is real than reality itself. Like, we will have a perception of the life we’re living right now.  

And it’s not life. It’s not, what’s available to us. It’s our reality of life. And it’s only through accepting that, that we can then start to shift that. So what do you say to the people that, um, that . Maybe they come to you and they say, well, where I’m at in life is not totally my fault because I had this trauma happen or this, whether it’s a legitimate thing or it’s just an excuse.  

How do you let’s take something really crazy. Maybe somebody did go through something really traumatic. Uh, how do you, how do you transition from acknowledging? Yes, that is an unfortunate circumstance, but. Here’s where you gotta go next. Yeah. Well, the way that you don’t do that is trying to like yell at them that they need to take responsibility.  

The barriers, just the barriers, just come up. Um, the thing about this easiest, that that often. There’s not a conscious thought process that goes into this. You know, people are stuck in the story or they’re stuck in the wound, healer stuck in the patterning. And that patenting that I’ve created over that have attracted a lot of experienced is residents of the ecosystem that they’ve survived prior.  

And so that the, the, the way that you’d go through that is to first kind of listen to them and understand what’s happening. And then we’ll take them through a process where they can start to realize or see that situation from a point of view that haven’t yet before, because what happens is like a lot of this stuff that’s created is credit.  

Um, either in the womb or just after we’re born as a child. Now, back then we haven’t got the same intellect as we do right now. And so a lot of these patents credit, and then we spend the next 20, 30, 40, 50 years of my life. Attempting to resolve it by recreating it. Right. And it’s like, I’ve worked with a lot of people that have been raped right.  

And raped multiple times by multiple people. And it’s like, it’s the most horrific thing you could think about. And yet when you really sit with them and when they show up ready, like they show up. To us saying, Hey, I want my life to be different. There’s an aspect of them. That’s willing to go there. Right?  

We don’t typically attract people. They’re not willing to go there that are super resistant. And when you sit with them and listen to them and take them through a few processes that we have. They’re able to actually look at that situation with different perspective. We still acknowledged it’s a terrible situation.  

It’s still a shit situation. Still a situation that no one should have had to go through that aside though, we can start to understand, like, what are the lessons? What are the learnings? What are the reasons why, or how we attracted that? And how has that now serving us moving forward. If you look at me, Right.  

I lost everything. I lost my reputation, a very small town. I lost my friends and my family. I lost my kids. I lost millions of dollars worth of assets that I’d built up and gained yet that not have happened. I wouldn’t be where I’m at now with the company that I have serving as many clients as we are around the world to free themselves of the constraints of the business.  

You know, like, like every year we work with a hundred business owners to help them to create more profitability and to create a business that operates without them. I could not be doing that right now. Had it not been for that experience back then. And so if someone’s not yet willing to own that experience or accepted or appreciated, or to find the blessings in it, it’s possible too, that enough time just hasn’t gone by.  

So it sounds like it’s not necessarily that what happened happened is, is their fault, but it’s only in their hands to move on to the next chapter. Yeah. Okay. We we’ve got a, we’ve got a podcast, um, Dame on the comeback game. And the reason we started that was to reach a lot more people and to share this misconception that a lot of coaches are selling the story, that if you pay me enough money, you won’t experience problems anymore.  

And the reality is that that’s not, you know, yourself that that’s not accurate. It’s like the more. The more we evolve through life, the bigger the problems come and I’ve, you know, beautiful have to interview some of the most successful business owners printers around the world. And every single one of them said the same thing.  

And that’s that those challenges and adversities they’ve come through, they remember more and are greater blessings best days in their life when they hit a million dollars in revenue and they hit a million dollars in a day, right. Those challenges they’ve been through, they’ve been out of sea with more love and more humility and more gratitude than those other goals they’ve achieved because.  

That’d been the defining moments that have really transformed who they are. Yeah. That makes a lot of sense, because though the last sentence you said it, I think nails it where it transformed who they are, not what, what they physically had. Yeah. Yeah. So somebody comes to you, they want to work with you.  

Where do you start? Walk us through the average process. Yeah. Um, we’d first go through a process called the outcome frame, and that really helps us to get clear on stuff. Typically, what is, what is it the person wants? Why do they want it? And also what’s, what’s been stopping them. I’m getting it because there’s nothing stopping us right now, having what we want.  

We’d simply have it right there as his unconscious pattern. That’s preventing us from getting it. And so we want to be clear on what do they want and what do they want it? I think I’m okay. In Mark’s book, the subtle art of not giving a fuck. He talks about the fact that most people’s goals, their own goals, the goals that we’ve taken on board from society.  

And so we first want to make sure that the goals that our client has are their actual end goals. What’s the emotional drive behind them. And what’s been stopping them from there. We start working on the inner game and the patterning that’s preventing them from having it. Um, We would then take that into their business and go, okay.  

Now that we’ve started to resolve the stuff internally, that stood in the way, how does your business need to look, or what do you need to put in place in your business to ensure now that there’s congruency with both the inner game and the outer game, what it is that you want and the path to get that?  

So it sounds like, um, would you say that half of the people you work with have personal goals, the other half have business goals or, or is it kind of vary? Um, look, I, I, I think that at the core, um, everyone always have personal goals. Like, you know, it’s, it’s, it’s a hard thing to explain, unless you, you sit in on the sessions that we have with our clients, but you know, anything that anyone’s trying to achieve, they’re not actually trying to achieve it for the physical thing.  

They’re looking for the experience that they feel it’s going to give them the feeling behind it. No one wants a million bucks. They say they want a million bucks, but they want one, a million bucks gives them emotionally. Right. The freedom, the experience of it, the achievement that the, the, the, the pride, whatever that case might be.  

And, you know, one thing that we often say to our clients is that nobody ever has business problems. We only ever have personal problems that are expressed for our business. And so we first had to get clear of what does it mean personally, so that when our business starts to take off. It’s congruent with our personal goals.  

There’s no point of growing your business exponentially. If your relationship falls apart in the process or your kids don’t know who you are, or, you know, your social show, social networks advantage because you’ve got no time to spend with them. We want to make sure that it’s congruent as you grow your business.  

And how long do you usually work with somebody? Uh, typically minimum 12 months. Yeah. So many of our clients have been with the three, four, five years. Um, but typically 12 months to get some significant and sustainable results. Okay. So I’m going to ask you, um, uh, an industry cliche kind of thing. Uh, w what’s your take on. 

The coaches, coaches who coach coaches on coaches, coaching coaches, like, you know, you know what I’m talking about? Yeah. Here’s, here’s an interesting thing, right? Fortunately, or unfortunately there is no, uh, there was no licensing or creditation. Um, that prevents anybody becoming a coach. So if you know how to run some Facebook ads, you bought a $97 course and running some Facebook ads and you start running ads, calling yourself a coach.  

There’s actually nothing legally stopping you from doing that. Certainly not Australia. Anyway. Right? So the, the shit thing about this is anyone can become a coach and offer advice. The even worse thing is a lot of people are doing that and messing people’s lives up. But here’s the thing is that I think that the time.  

Provides everything. And I think that where things are going, those people are gonna be found out very quickly. People’s the escalators are stronger than ever before. Yeah. And so I think that look at the end that I, everyone needs a coach. But I also think that there needs to be a level of authenticity you can grow and see around that.  

Like, don’t go and fake it till you make it and tell people how good you are, unless you’ve actually got runs on the boards. You know, like I never went out coaching businesses claiming that I was amazing at coaching businesses. I went out and learned about personal development. I learned about NLP, about quantum physics, all these different things.  

And I started to work with people not promising anything. And the more that, that, that the momentum, um, build, I did a lot of pro bono work to start with. The more I was able to then sell. The results that I was getting all what was happening until one day I noticed my clients business owners, you know, I never went out there saying, Hey, I can transform you.  

This is how I’ll do this. We’ll do that for you. I think the proof is in the pudding. And so I think that the most important thing with any of these is to be authentic and congruent. And if you haven’t coached a client before, say that, Hey. I want to be a coach, never worked with him before. Do you wanna work with me?  

Let’s let’s try it out. I think that transparency is so huge. I don’t know why so many people nowadays I admire, I admire the entrepreneurial dream and I want to support everybody that wants to pursue whatever their dream is, but the, the fake it till you make it thing. Maybe it works in some industries, but, and you and I are probably exposed to it more given the nature of the business that we’re in.  

It drives me crazy. Yeah. But, but, but don’t do it with other people’s money. That’s the thing like, like nothing pisses me off more like most of our clients that come to us have been burnt bad, like bad by other coaches or other coaching companies because they focused on front end growth or they’re focused on the money or, you know, they haven’t actually spent the time.  

To develop a blueprint or, or a process or a model to actually drive sustainable results. And, you know, I guess this is the life that we live in, but you know, if you want to go and become a coach, like don’t do it at the detriment of someone else’s life. Yeah. Yeah. I mean, I, I, unfortunately for me, I have a little more disposable income, but last year I wasted thousands and thousands of dollars on, uh, not coaching, but, um, you know, some business growth strategies, so same type of people.  

And, and I’ve told this story before about, um, How much I admire transparency. So right now we’re building a pool at our house and I don’t want to go pay for a pool because they’re not cheap, but I want those memories with my kids while they’re still young. And so, as I was shopping around these. Pool construction companies.  

Um, it just was a bad vibe with all of them. Uh, and, and then I gave up for a year or two because it just didn’t feel right. And then I started window shopping again, and, and there was a new company that came up in between that time. And everything was feeling right with, with this woman that I was talking to  

And I said, Hey, I got one other question. When you drive these big dump trucks onto my driveway to go dig this hole. If you break my driveway, are you going to fix it? And she says, no. And I said you’re for me, because you’re not lying to me because she just had that transparency where she said, no, our scope of work is to dig a hole.  

And if something happens along the way, it’s, it’s just part of, part of the game. And so that transparency was huge for me. Yeah. Yeah. So got. You know, what you to get. Yeah. So you have, you have our listeners, can’t see on the wall behind you, but you have these fancy, uh, click funnel awards. Uh, tell, tell us about what, what, uh, how you achieve those and what they mean.  

Yeah. Um, that’s a great question. And this is something you probably don’t know about me. Not many people know about me, um, many years ago. So when we started off, I was coaching one on one and I grew to about $938,000 a year in revenue with the VA. Essentially just coaching one on one. I leveraged my time back to work two days a week and life was bloody good, but it got boring.  

And, uh, I decided I met my, my, my partner and I was like, man, I want to make a big difference. I’m here to make a big difference. And I’ve kind of Hilo has wounds from the past. And so we decided to open up the game changes and, and go down that path. And for that, we had to advertise. And I’ve never had to advertise before all my business is word of mouth.  

And we started to kind of run ads on Facebook or started to do this stuff online. And none of it worked and I was like, man, it can’t be that hard. And, um, we started to hire company after company, after company, you have to company, I think we went through six companies and a quarter million dollars, and none of them could generate this leads online.  

And these were reputable. Companies have been referred to us. And my part of the whole time, he’s like, we need to, we need to do it ourselves. We need to advertise ourselves. I was like, no, babe, like, what do we know about Facebook ads or any of this sort of stuff? Let’s just pay for a company. And eventually she wore me down to the point we hired this guy.  

We paid him $25,000 and he spent an hour with us on a phone call and gave us eight hours of videos. And it was basically yeah. How to build funnels and run Facebook ads. Right. The strategy was just build a funnel awake, like a new campaign awake, new ebook, new final new at you email sequencing. Launch a campaign awake until you find one that works right.  

And although I don’t believe that’s the best idea. What it did for us is it helped us to learn that process very, very quickly. And we launched that. We spent a weekend getting our first funnel. We launched it Sunday night at eight 30 by Monday morning at 7:00 AM, both jumped out of bed, like to go and check our Facebook ads account.  

And we had the leads coming in. We couldn’t believe it first time ever. And we’d done it ourselves by Wednesday. We’d made our first $25,000 sale. Um, through that campaign and we haven’t looked back since that was about, um, but three years ago now, since then we’ve, we’ve, we’ve multiple two comma club awards.  

We’ve had a number of funnels that have done more than a million dollars in revenue in less than 12 months. I, we hope that clients do the same thing. We also realized it wasn’t actually that hard, like the actual funnel. Pot and the ads pot wasn’t hard. What the challenging pot was, was actually the psychology about understanding our clients, understanding where they’re at, understanding what they want, understanding what they think that they want.  

And so the psychological aspect was the hardest part of it all is not so much building a funnel or running some Facebook ads, which is what stopped us from doing it in the beginning. Yeah. I’ll agree with all of that. Just like I was saying a minute ago, I dumped a bunch of money into, into setting up funnels last year.  

Um, I finally found somebody that’s doing it well, coincidentally enough, there in Australia as well. Um, but so yeah. It is the hardest part to tap in and relate psychologically to your audience and create that copywriting and that verbiage that connects with them. So how do you start to figure that out?  

Hmm. This, this might come across a bit. We were to your listeners, but I’m okay with that. And essentially what we’ll do is we’ll step into our client. And so there’s a process in NLP called anchoring. Well, um, basically, I’m sorry, Joe, you have a heightened sense of, of emotion and you apply an anchor. It might be a physical touch.  

It might be a smell. It might be a taste and it locks in that experience. Right. So you can apply that same anchor again. It’s like you make that yeah. That smell and it takes you back to mom’s cooking. Right? It takes you back to the baseball stadium. What we’ll do is we just simply get a sticky note. We’d write, um, we’d write our avatar’s name on there.  

Yeah. Stand on top of it and just start talking out. Whatever comes through and someone else would be scribing out and asking questions and we just speak, not even question what’s coming out and that’s where we’d start with things. And it’s been an ongoing process. Um, this last two weeks I’ve jumped back onto sales calls.  

I haven’t been on sales calls for 14 months. I’ve had a team doing it and I jumped back on because I wanted to understand more about our client and more about avatar. And honestly, my it’s been the most incredible thing because although we’ve been attracting, attracting a shitload of clients, um, through our ads, Um, uh, advertise changed, right?  

Who we’re attracting is change. And then those two weeks have allowed me to dive in and dig deeper into their problems. And so I think that, you know, if you don’t want to take the, we were approaching kind of step into your client, just jump on the phones and talk to people and get really good at asking the questions, chunking down on where their pains are, where their problems are. 


And, you know, we have a process. We go through what we call like a nation cited document probably takes eight hours to do it properly. And then from that, we have an offer document and the, the offer kind of. It appears like once you spend enough time sitting with your avatar, the author or what they’re looking for just appears.  

And a lot of people are like, Oh, Hey, you want to make more money or want to have more time people aren’t buying that shit anymore. Yeah, but people aren’t buying that, they’re wanting to buy something. That’s kind of like transparent. That’s packaged up. It’s a box. It’s clear on what they’re getting that at one, any suspicion when they’re jumping into your funnel.  

Um, and, and we’ve found that we can ascend people very quickly from a lead magnet campaign through to a prominently sales call, 15 minute triage call. We call it to a sales call in less than a week. And our conversion rates are ridiculous, like ridiculously high. But our, our front end offer and the way that we scripted our calls speak specifically to our client.  

So do you ever find yourself, uh, like a week later after you’re standing on a sticky note, read it revisiting, like what businessman Bob was thinking and, and now you’re him again for a moment. I’m not exactly like that, but I definitely, I have these weird moments where I wake up in the morning. I’m kind of like half awake, half asleep.  

I’ll kinda have a lot of inspiration flow through then. It’s, it’s weird. It’s like my, my, my brain, or my dominant is taking a bit of a holiday. And I do definitely like us this morning. I woke up, um, thinking about some clients I spoke to yesterday on sales calls and like, Oh man, like, I think I missed the Mark there with them.  

Or Hey, maybe, maybe this is what’s really going on. And I do definitely find myself reflecting on that. So let’s talk about some of your credibility. We talked about these ClickFunnel awards. Um, you got some other stuff here though that, uh, be in professionally. I’m not familiar with, so I don’t want you to tell me a little bit about these.  

So we got Telstra awards, um, 30, under 30. That’s kind of self-explanatory uh, I mean, there’s a list of awards here. Why don’t you tell me the ones that mean the most to you? Um, I think the toaster ones, uh, pretty good. We’ve, we’ve hit the Telstra awards twice and I think there’s something like over 15 or 16,000 businesses that apply for these awards.  

Um, so it’s, it’s a pretty, it’s a pretty big thing in there. The process they go through is quite, um, yeah. Quite strict in terms of there’s a bunch of interviews, there’s a panel, there’s a whole bunch of different things that go through. Is that the brick? That was a pretty big one. A 30 under 30 was, was great.  

Yeah. Um, honestly I reckon the click has one of the most meetings just because I’ll never forget Mike for years, I’m like, no, we’re not doing it. We can’t do it. I had a strong belief that if marketing companies couldn’t get us the results, we couldn’t get the results for ourselves. Yeah. And I’ll never forget that feeling  

When I woke up in the morning, we had leaves and I just kept refreshing, refreshing, refreshing, like, is this manager to see those leads coming in? To me, it wasn’t even about the two become a club of water. It was about who I am became through that process. And the belief that I instilled that actually, you know what anything’s possible.  

If I believe it is. So when you get this, the two common couple of word, does ClickFunnels mail it to you? Or are you got to go fly out and do the presentation with Russell Brunson on the stage? Shaking his hand? Yeah. So, so they do get my old out. Um, but I did actually go, uh, no, not this year. The year before I went across to ClickFunnels, one of the best events I’ve ever been to, to be honest, like it was a really quality event and you line up with 50 other people or 70 other people and you jump up on stage and shake the hand and.  

Get back to you with that’s funny. Well, if, if you had to summarize what’s contributed to the success, could you, could you pin it on anything? Um, Look, I really think that it’s, that it’s falling in love with the work and falling in love with the process diving deep into, into yourself, into your inner game and, and questioning everything.  

I see that so often myself included buy into these limitations. I’m not even whether I bought into it just because I’ve always been that way. And it’s those limitations as those beliefs. It’s those perceptions of reality that prevent me from having. What I want or going where I want to go. Um, and the two comma club award was a perfect example.  

So I think number one, like falling in love with the work and be okay to keep challenging yourself and challenging your beliefs and your perceptions. Number two, um, Don’t underestimate what you can do in a long, in a long period of time. I think the faster, so often we overestimate what we can do in a short period of time and under master work in a long period of time.  

Like I’ve been in business for a long time now and I filed a lot and probably this year is the year that I’m like, fuck, we’re in a really good place. Like we’re in a really good place. We got tons of clients coming in. They’re super happy. Our retention rates are through the roof. They’re getting incredible results.  

My team is cranking. You know, like life isn’t a good place, but it’s been years. It’s been years of hustle. And it’s, I think looking back five years ago, I thought I should have been here, but equally to the lessons that I’ve learned to be where I am right now, never give up, you know? So don’t ever, ever compare your first chapter.  

To someone else’s fifth chapter. Cause you never know what they’ve been through to get to where they are. Everyone’s got their own individual journey. So just be okay with where you’re at and, and keep striving for where you want to go. I agree with that. Well, uh, before, as we get closer to wrapping up, um, let’s, let’s chat a little personal for a minute.  

So, uh, you’re obviously in Australia, uh, you’re into scuba diving meditation at, so I’m going to ask you, uh, Uh, an ignorant American question. So is Australia really is as crazy in the wildlife as it a stereotype online. You got, you got. Things that are going to snakes. They’re going to eat you on the walk path.  

And, and look, we, we, we, we do have venomous, deadly snakes and spiders, and like Tasmanian devils and all that sort of stuff. But you don’t dislike walk at the front of your house and saying lopping around the road, you know, like you’ve got, you’ve got to be somewhere pretty right. Like in Melvin here.  

You’ve asked a guy for drive an ally into the end of the Bush and go for a walk. Yeah. There’s going to be snakes about, but equally too. It’s not every time. I think I’ve spent a lot of time in the Bush and I can count on one hand how many times that I’ve seen a venomous snake or some of that. So, no, it’s not that crazy.  

Cool. So scuba diving, meditation, what what’s what do you do outside of work? Yeah. Um, love scuba diving. I think that, I dunno, I just being under water. It’s like a whole new world and it’s peaceful. And there’s so much to say and do it’s it’s, it’s a very sensory experience. There’s no phones, there’s no laptops.  

It’s just it’s bliss. Um, yeah, meditation. I, I meditate every morning. I think that it really helps me to, I don’t know. That really helped me to kind of come back to my center. And, and kind of quiet in the noise. Um, travel, love, travel. Like I’ve set this business up that we can operate it from anywhere in the world.  

And my partner and I travel regularly on, about to head off to Hong Kong next week, my kids to go to Disneyland, which I’m pretty, pretty excited about. Um, so I’ve been promising for the last couple of years to take them away. So that’s pretty much it like read, learn friends, coffees, lunches, all that sort of usual stuff.  

Jim. Cool. Well, Barry Magliarditi already, it’s been a pleasure. Let me give you an opportunity to put out your information in case somebody wants to get ahold of you. Yeah, so maybe anyone can find me the that I knew right away. So I, uh, Barry Magliarditi on Facebook, uh, is a good way as well equally to check it out podcast on iTunes, the comeback game.  

Um, some incredible interviews there with some phenomenal business owners. Okay. And then the last thing we do is I have a random question generator that I hit our guests up with at the end of this. So let me see what you got. Come on, we’ll push the button here. Beep boop random question generator. What did you do last weekend?  

Barry. Oh man. Um, I kind of removed it yesterday. Uh, Sunday I went to, uh, Friday night, went out for friends for drinks. Uh, Sunday I went to my mate’s son’s soccer game, coffee and brunch with, uh, with his family, my partner. And then finished off the afternoon, actually walking around a spiritual shop, uh, buying books and a set of Oracle cards.  

I like it. What’s the plans with the Oracle cards. Um, then I just felt that we were just drawn in it to . So we’ve had another set we’ve had for years and, uh, bought some around sacred geometry, so, okay. I’ll leave it at that again. Barry It’s been a pleasure. Thanks for jumping on. Thanks so much. 


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Barry Magliarditi is the Founding Director of The Game Changers and has been recognized for his thought leadership by the 30 under 30, among other national awards.

After conquering a $4.3 million dollar bankruptcy, he brings a deep respect for every individual and their story and he’s here today to help you triumph with your “inner game.”

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